Senior B2B Demand Generation Manager

🔥 21 minutes ago

🇪🇬 Egypt – Remote

💵 $4k - $4.5k / month

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Own the B2B demand generation strategy focused on qualified leads, meetings, and sales pipeline • Develop and execute campaigns moving target prospects from awareness through engagement into sales conversations • Partner with SDRs and Sales to deliver high-quality, actionable leads • Define lead quality and improve the quality of prospects entering the sales pipeline • Track marketing performance through meetings, opportunities, and revenue • Test campaigns, channels, audiences, messaging, and offers • Build a repeatable and scalable demand generation engine • Create and maintain target account and prospect lists • Identify ideal customer profile companies and decision-makers • Research, verify, clean, enrich, and segment prospect and account data • Develop workflows to warm target accounts before SDR and Sales outreach • Develop email campaigns, newsletters, webinars, white papers, guides, blog content, thought leadership, customer stories, interviews, case studies, and sales enablement assets • Own conference and event strategy, including pre-event engagement, event materials, follow-up campaigns, and ROI measurement • Build reporting on demand generation activity, lead quality, campaign performance, conversion rates, and pipeline impact • Use AI and automation tools to accelerate research, personalization, campaign development, content creation, and repetitive workflows • Create or adapt polished marketing assets independently or coordinate external design and marketing resources • Establish a repeatable demand generation strategy, reporting framework, content engine, and conference strategy

🎯 Requirements

• 5+ years of marketing experience, with meaningful hands-on experience in B2B demand generation, growth marketing, or a closely related role • Proven success generating qualified B2B leads and sales pipeline • Demonstrated experience marketing to U.S.-based businesses and buyers • Experience building and enriching target account and prospect lists • Experience with email marketing, content marketing, webinars, lead nurturing, and campaign execution • Experience developing B2B content such as white papers, newsletters, thought leadership, case studies, or long-form educational content • Experience using data to improve campaign performance • Experience using AI to improve productivity, automate workflows, or create marketing assets • Strong understanding of the relationship between Marketing, SDRs, and Sales • Strong analytical skills • Ability to independently develop strategy and execute it • Comfortable operating as a senior individual contributor without requiring a large internal team • Strong working knowledge of modern marketing, enrichment, CRM, automation, and AI tools • Strong visual judgment and ability to produce or coordinate polished marketing materials • Comfortable working with significant overlap with U.S. business hours • Entrepreneurial, hands-on, commercially minded, resourceful, and self-directed approach • Must submit a resume in English and PDF format • Must submit a video showcasing skill sets as part of the application process

🏖️ Benefits

• Remote work arrangement • Opportunity to work with a company serving more than 5,000 active customers • Hands-on ownership of demand generation across prospecting data, campaigns, content, conferences, analytics, AI, and automation