Senior E-commerce Paid Media Specialist

🔥 1 minute ago

🌐 Egypt, Argentina, +3 more countries – Remote

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💵 $2.8k / month

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

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Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Build, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads • Manage campaign budgets, pacing, audience targeting, bidding, testing, and day-to-day performance optimization • Support approximately $150K in projected monthly media spend across platforms • Monitor performance and recommend improvements to ROAS, CAC, conversion volume, and overall efficiency • Support expansion into Microsoft Ads, TikTok, YouTube, AppLovin, and other acquisition channels • Develop structured testing plans across audiences, creative angles, offers, campaign structures, and channels • Identify opportunities to scale winning campaigns while maintaining efficiency • Provide recommendations on channel mix, budget allocation, and paid growth opportunities • Stay current on platform changes, e-commerce advertising trends, and emerging paid acquisition channels • Partner with the agency team, designer, and client on creative concepts and assets for testing • Translate campaign performance into creative learnings and next-step recommendations • Use AI tools to support creative ideation, ad variations, research, and testing workflows • Maintain reporting on campaign performance, budget pacing, tests, wins, and concerns • Analyze campaign data and provide actionable recommendations • Provide regular performance updates to the agency lead • Join occasional client calls to explain campaign performance and strategic recommendations • Communicate proactively with the agency team during agreed working hours • Work independently while escalating risks and important decisions quickly • Adapt to shifting priorities in a fast-paced agency environment

🎯 Requirements

• 5+ years of hands-on paid media experience, with a strong focus on e-commerce • Proven experience personally managing substantial paid media budgets, ideally $100K+ per month • Strong hands-on experience with Meta Ads Manager and Google Ads • Strong understanding of e-commerce customer acquisition and paid media performance • Strong understanding of conversion tracking, attribution, ROAS, CAC, and campaign scaling • Ability to manage budgets, pacing, audience targeting, bidding, and campaign optimization • Ability to develop structured testing plans across audiences, creative, offers, campaign structures, and channels • Strong analytical skills with the ability to translate performance data into clear actions and recommendations • Ability to identify opportunities to scale campaigns while protecting efficiency • Ability to collaborate on creative strategy and provide recommendations based on campaign performance • Ability to evaluate and learn emerging paid acquisition channels as account needs evolve • Strong organization and attention to detail when independently managing campaigns • Ability to work autonomously while proactively escalating risks and important decisions • Availability to work 9:00 AM–5:00 PM EST • English resume in PDF format required for application • Required to submit a video showcasing skill sets • Experience with Microsoft Ads, TikTok Ads, YouTube Ads, AppLovin, or other growth channels is a plus • Agency experience is strongly preferred

🏖️ Benefits

• Fully remote work arrangement • 30-hour workweek • Opportunity to become a key performance marketing partner within a growing agency • Immediate ownership of a high-value e-commerce account • Opportunity to expand responsibilities to additional paid media accounts as the agency grows

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