Senior Paid Media Buyer

🔥 0 minutes ago

🌐 Egypt, Argentina, +3 more countries – Remote

🇪🇬 Egypt – Remote 🇦🇷 Argentina – Remote 🇪🇹 Ethiopia – Remote 🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote

💵 $2.9k / month

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Own the strategy, execution, management, and optimization of paid media campaigns, primarily Google Ads • Support and evaluate LinkedIn, Microsoft/Bing, and other paid acquisition channels • Launch, optimize, and scale campaigns aligned with demand generation and pipeline objectives • Test audiences, messaging, targeting, campaign structures, and other variables • Manage and optimize a six- to seven-figure paid media budget • Analyze performance and recommend budget increases, reductions, and reallocations • Connect paid media performance to MQLs, SQLs, SQOs, pipeline, and revenue • Partner with Marketing Ops and RevOps on conversion signals, tracking, and attribution • Analyze paid media and website data and present actionable recommendations to the Senior Director of Demand Generation and senior marketing leadership • Partner on website performance and conversion rate optimization; recommend and support CRO experiments • Manage external paid media agencies and vendors, including expectations, deliverables, and performance standards • Collaborate with Demand Generation, Top-of-Funnel Marketing, Marketing Operations, RevOps, Creative, and other stakeholders • Leverage AI and automation to improve campaign performance, analysis, reporting, and efficiency • Continuously test, refine, and course-correct campaigns based on data and business priorities

🎯 Requirements

• 5+ years of paid media, performance marketing, or related digital acquisition experience • Strong hands-on experience managing and optimizing Google Ads campaigns • Experience supporting or managing LinkedIn Ads in B2B demand generation • Proven experience managing large paid media budgets, ideally six figures or greater • Experience in B2B environments; B2B SaaS demand generation experience strongly preferred • Experience connecting paid media performance to MQLs, SQLs, qualified pipeline, and revenue • Experience analyzing campaign performance and translating data into strategic recommendations • Experience supporting website performance and conversion rate optimization initiatives • Experience working with or managing external marketing agencies and vendors • Experience with Microsoft/Bing Ads, SEO, or ABM-focused paid media • Experience or potential for mentoring junior marketers or taking on people management responsibilities • Deep understanding of Google Ads strategy, campaign management, optimization, targeting, and performance analysis • Strong understanding of LinkedIn Ads and B2B acquisition and demand generation • Strong knowledge of B2B SaaS demand generation funnels and MQLs, SQLs, SQOs, pipeline, and revenue • Strong budget management and allocation/reallocation skills • Strong analytical skills and ability to turn campaign and funnel data into actionable recommendations • Understanding of marketing attribution, conversion tracking, and performance measurement • Understanding of conversion rate optimization and website performance • Ability to present strategic recommendations to senior marketing leadership • Ability to evaluate external agency and vendor performance • Comfort using marketing and web analytics platforms • Ability to leverage AI-enabled tools and automation • Strong organizational skills for managing multiple campaigns, priorities, and stakeholders • Ability to work independently and make informed decisions in an iterative environment • Availability to work 9:00 AM–6:00 PM EST • English resume required in PDF format • Video submission required, using the same email as the application

🏖️ Benefits

• Fully remote work arrangement • Potential to expand into people management as the team grows • Opportunity for significant ownership of paid media strategy and marketing investment • Opportunity to directly influence qualified pipeline • Opportunity to work closely with senior marketing leadership, Marketing Ops, RevOps, Creative, and external partners