Senior Paid Media Specialist

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Plan, execute, optimize, and report on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. • Develop paid advertising strategies that support eCommerce growth and lead generation. • Collaborate with sales, technical, and creative teams to ensure campaign alignment. • Maintain consistent messaging and audience targeting across advertising channels. • Continuously optimize campaigns to improve performance and return on investment. • Manage and optimize a $3M annual marketing budget across multiple advertising channels. • Allocate advertising spend to maximize campaign efficiency and ROI. • Monitor campaign budgets and spending performance. • Identify opportunities to improve budget allocation and campaign profitability. • Track key performance metrics including CTR, CPC, CPA, and ROAS. • Prepare recurring performance reports and strategic recommendations. • Analyze campaign data to support data-driven decision making. • Present performance insights to leadership. • Lead A/B testing initiatives across creative assets, audience targeting, and landing pages. • Optimize campaigns based on testing results and performance data. • Improve conversion rates through continuous experimentation and refinement. • Identify opportunities to improve campaign effectiveness across channels. • Partner with sales, technical, marketing, and creative teams throughout campaign execution. • Coordinate messaging and campaign strategy across departments. • Support creative optimization to maximize engagement and campaign performance. • Communicate technical marketing insights clearly to cross-functional stakeholders. • Develop paid media campaigns targeting business audiences. • Support lead generation and customer acquisition initiatives. • Apply B2B marketing strategies throughout campaign planning and execution. • Optimize campaigns for qualified lead generation and business growth.

🎯 Requirements

• 5+ years of experience managing paid media campaigns • Experience managing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn • Experience managing paid media campaigns for eCommerce businesses • Experience managing B2B marketing campaigns focused on lead generation and customer acquisition • Experience managing large advertising budgets • Experience performing campaign optimization and performance analysis • Experience leading A/B testing initiatives • Experience collaborating with cross-functional teams • Experience within industrial, manufacturing, or water/wastewater industries is preferred

🏖️ Benefits

• U.S. business hours alignment • Remote work options • Professional development opportunities