Senior PPC/SEM Specialist

🔥 14 hours ago

🌐 Egypt, Argentina, +3 more countries – Remote

🇪🇬 Egypt – Remote 🇦🇷 Argentina – Remote 🇪🇹 Ethiopia – Remote 🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote

💵 $3.2k - $3.9k / month

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Own and optimize multiple client paid search accounts across education, automotive aftermarket, manufacturing, and other direct-response verticals • Manage Google Ads across Search, Display, Remarketing, YouTube/Demand Gen, Performance Max, and Local/LSAs where relevant • Manage Microsoft Advertising across Search and Audience Network • Improve campaign architecture through intent mapping, negatives, match types, AI Max discipline, geo targeting, audiences, asset groups, and brand versus non-brand segmentation • Use Performance Max and AI Max with appropriate controls, including brand exclusions, search themes, and feed quality • Reduce wasted spend while improving ROAS, CPA/CPL, cost per enrollment or sale, and qualified inquiry volume • Write and test direct-response ad copy and extensions • Forecast spend, inquiries, expected CPA, and ROAS for proposals and monthly plans • Evaluate account performance and identify opportunities for efficient scale • Maintain conversion tracking across GA4 and Google Ads • Work with enhanced conversions and offline conversion imports • Use Google Tag Manager, conversion diagnostics, and call tracking where applicable • Partner with landing-page/UX and SEO teams to support paid traffic performance • Collaborate with Client Services, Digital Media, SEO, and Creative teams • Participate in client and internal calls • Report campaign performance, costs, results, and planned changes • Explain account-level performance changes and actions taken to improve results • Build a testing playbook for ChatGPT Ads • Develop tests around CPC and outcome-optimized bidding, pixel and Conversions API, creative, and query-context fit • Evaluate SEM and high-intent networks using clear kill-or-scale criteria • Explore opportunities across Amazon Ads, Apple Ads, Microsoft Copilot ad surfaces, and selective native or intent networks • Recommend which secondary SEM networks deserve budget based on performance and unit economics • Within 60–90 days, improve account structures and conversion tracking, increase ROAS and/or lower CPL, develop a ChatGPT Ads test plan, and recommend secondary SEM networks

🎯 Requirements

• 4+ years of hands-on paid search experience • Agency experience is strongly preferred • Daily hands-on experience operating Google Ads and Microsoft Advertising • Proven ability to demonstrate account-level improvements such as increased ROAS, reduced CPA, or efficient scale • Experience with lead generation and offline conversion environments • Experience with Performance Max and AI Max • Current or recently current Google Ads certification • Microsoft Advertising certification is a plus • Experience with education, career college, trades, automotive aftermarket, manufacturing, or insurance/financial services direct response is a plus • Experience with ChatGPT Ads/OpenAI Ads Manager is a plus • Experience with Amazon Ads is a plus • Experience with Apple Ads, Reddit Ads, or other intent networks is a plus • Strong ability to manage and optimize Google Ads across Search, Display, Remarketing, YouTube/Demand Gen, Performance Max, and Local/LSAs • Ability to manage Microsoft Advertising across Search and Audience Network • Strong understanding of campaign architecture, intent mapping, negatives, match types, geo targeting, audiences, asset groups, and brand versus non-brand segmentation • Ability to write and test direct-response ad copy and extensions • Ability to forecast spend, inquiries, CPA, and ROAS • Strong understanding of GA4, Google Tag Manager, conversion diagnostics, enhanced conversions, and offline conversion imports • Ability to analyze ROAS, CPA/CPL, cost per enrollment or sale, qualified inquiry volume, and wasted spend • Ability to work with lead-generation campaigns where conversions may occur offline • Resume must be submitted in English and PDF format • Must be available to work 8:30 AM–5:30 PM CT • Must submit a video showcasing skill sets using the same email as the application • English proficiency is required for the application process

🏖️ Benefits

• Fully remote work arrangement • Opportunity to own hands-on paid search execution across multiple direct-response client accounts • Opportunity to help expand the agency’s capabilities beyond Google and Microsoft Advertising • Opportunity to build the agency’s approach to ChatGPT Ads and evaluate additional high-intent advertising networks • Global/client-facing experience across education, automotive aftermarket, manufacturing, and other direct-response verticals