PR & Media Specialist

🔥 0 minutes ago

🇫🇮 Finland – Remote

💵 €4.2k - €5k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

👻 Ghost score 0%

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Logo of scandiweb

scandiweb

501 - 1000 employees

🛍️ eCommerce

☁️ SaaS

📣 Marketing

eCommerce • SaaS • Marketing

scandiweb is an eCommerce agency specialized in providing comprehensive solutions for online businesses. The company offers a range of services including technology integration with platforms like Magento and Adobe, customer acquisition and retention strategies through SEO and email marketing, and customer experience enhancement focusing on UX/UI design. scandiweb addresses issues such as project instability, data analytics challenges, and conversion rate optimization to ensure stable and efficient eCommerce platforms. Furthermore, they offer dedicated eCommerce growth teams to drive business metrics and support long-term strategy development. Their innovative projects include VR applications and data-driven UX improvements.

📋 Description

• Create public attention around scandiweb, internal ventures, company developments, and selected client projects • Work closely with company founders and business leaders to identify stories deserving public attention • Find PR opportunities across projects, client work, internal discussions, product development, research, technical achievements, and market changes • Turn complex or ordinary topics into shareable stories with strong headlines, tension, consequences, and reasons to care • Develop creative PR campaigns and stunts • Create newsworthy moments through events, benchmarks, challenges, experiments, debates, collaborations, or campaigns • Build multiple media angles around core events for different audiences • Research relevant journalists, editors, newsletter writers, podcasters, creators, analysts, and industry communities • Prepare personalized pitches and conduct outreach through email, social media, calls, introductions, events, and other channels • Build long-term relationships with media professionals • Coordinate interviews, expert comments, supporting data, visuals, demonstrations, customer evidence, and spokesperson preparation • Collaborate with content, design, video, data, and development teams to create materials • Monitor public conversations, competitor activity, industry news, and cultural trends • Respond quickly to unexpected media opportunities and coordinate internal contributors • Use AI and research tools to monitor media, identify contacts and patterns, develop angles, and improve outreach • Measure campaign results, document successful approaches, and improve future campaigns based on media response and business impact • Success measured by earned media quality and relevance, campaign conversations, relationships, audience attention, and supported business opportunities rather than press-release volume

🎯 Requirements

• Ability to complete a practical test demonstrating how you think, create stories, and turn ordinary business topics into engaging discussions • Previous experience in PR, journalism, communications, creative agencies, content, startups, or growth marketing is welcomed • Demonstrated ability to attract attention, earn coverage, build an audience, or create public interest around an idea • Strong news judgment • Ability to find compelling angles in technical, commercial, or ordinary information • Excellent headline, pitch, and short-form writing skills • Confident written and spoken English • Ability to understand technical and business topics and explain them simply • Proactive approach to direct outreach • Persistence with ignored or rejected pitches • Ability to work with incomplete information and evolving projects • Ability to manage multiple stories, stakeholders, and deadlines • Confidence communicating with founders, executives, technical experts, clients, journalists, and creators • Ability to work independently, make decisions, and take responsibility for campaign outcomes • Curiosity about media, business, technology, eCommerce, culture, and information sharing • Practical understanding of social media, online communities, podcasts, newsletters, creator channels, and other media • Existing relationships with journalists, editors, creators, or industry media are advantageous • Experience in eCommerce or technology is advantageous but not mandatory

🏖️ Benefits

• Opportunity to gain stock options within the company • Support for hardware upgrades • Core health insurance coverage and sports bonuses • A diverse multinational team of experts to learn from • Legendary online and onsite events to celebrate our success together

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