VP of Marketing

🕒 March 26

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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SchooLinks

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

📚 Education

☁️ SaaS

🤝 B2B

💰 Seed Round on 2016-02

Education • SaaS • B2B

SchooLinks is a modern platform designed to support college and career readiness for students. It empowers counselors and career directors by offering tools to manage the educational journey of students as they prepare for life after graduation. SchooLinks simplifies compliance with federal and state reporting requirements and provides a unified platform for both college and career planning. The platform focuses on student engagement, offering features like work-based learning and personalized learning plans, and supports counselors and career advisors in delivering exceptional services. SchooLinks is widely used in school districts to help centralize resources for college, career, and military readiness.

📋 Description

• You own SchooLinks' market narrative, competitive positioning, and how we show up in the market. • You leverage intelligence from our Government Relations lead to align our narrative to policy trends, funding opportunities, and regulatory landscapes. • You own win/loss analysis, competitive battlecards, and sales enablement on positioning. • You know our win rate by competitor, by deal size, by vertical—and you adjust positioning based on what's actually closing deals. • You own the process from asset creation to campaign refinement. • You have a team that manages but you are very fluent in acquisition campaigns, conversion optimization, and funnel metrics. • You lead our response strategy, but you are not afraid of jumping in to write, edit, and refine proposals when quality and scale demands it. • You are responsible for event strategy and help execute when needed .

🎯 Requirements

• 5+ years experience in leading marketing organizations, ideally in enterprise software and SaaS in education technology • Experience in selling complex technology solutions to government entities with multi-stakeholders • Ability to manage influence through persuasion, negotiation, and consensus building • Strong commercial chops – ideally honed through product marketing and digital marketing • Passion for revenue and growth and empathy for startup culture • Analytical and process-oriented operational mindset • Demonstrated desire for continuous learning and improvement • We are not a fit if you are • Primarily strategic/delegator mindset without the desire to be hands-on • Inability to show specific metrics you personally moved in last role • History of defending underperformance with "complexity" or "market conditions" • Needing consensus or multiple approval layers to make tactical marketing decisions • Viewing "hands-on work" as beneath your level or temporary until you "build the team"

🏖️ Benefits

• - 100% health care coverage for Employee • - 401K with company matching • - Dental & Vision • - Parental Leave • - Subsidized gym membership • - Remote work stipend • - Annual team offsite • SchooLinks is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.