Scribe
SaaS • Productivity • Enterprise
Scribe is a workflow automation platform that enhances team productivity by automatically creating and sharing step-by-step guides for internal processes. Designed for operations, customer service, and HR teams, it simplifies documentation, training, and onboarding by leveraging AI to generate SOPs, training materials, and process overviews. Scribe enables organizations to centralize their knowledge, reduce training times, and improve compliance with its easy-to-use features and integrations across various platforms.
ABM Marketing Manager
October 30
Scribe
SaaS • Productivity • Enterprise
Scribe is a workflow automation platform that enhances team productivity by automatically creating and sharing step-by-step guides for internal processes. Designed for operations, customer service, and HR teams, it simplifies documentation, training, and onboarding by leveraging AI to generate SOPs, training materials, and process overviews. Scribe enables organizations to centralize their knowledge, reduce training times, and improve compliance with its easy-to-use features and integrations across various platforms.
📋 Description
• Own ABM strategy & execution: Build and execute 1:1 and 1:few campaigns for Scribe’s target strategic accounts, using channels like LinkedIn, direct mail, content hubs, in-app/product signals, and events. • Create tailored experiences: Develop personalized content, messaging frameworks, microsites, and event activations that resonate with executive buyers and buying groups. • Plan and execute ABM events: Partner with Sales to design field events, VIP dinners, and executive roundtables that drive engagement within target accounts. Manage pre- and post-event campaigns to maximize pipeline impact. • Partner with Sales: Work hand-in-hand with AEs to co-create account plans, identify whitespace, and deliver personalized plays that open doors and accelerate deals. • Measure what matters: Track account engagement, coverage, event ROI, and pipeline impact. Provide insights back to Sales and Marketing to refine strategy. • Bring creativity to enterprise marketing: Pilot new ideas, test emerging ABM and event formats, and share learnings that raise the bar for how we engage top accounts.
🎯 Requirements
• 4+ years in B2B SaaS or PLG company (startup or high-growth preferred) with at least 2 years focused on ABM or enterprise demand generation. • Proven experience building and running multi-channel ABM campaigns, including digital, direct mail, and field events or executive programs. • Strong collaborator with sales teams; you’ve co-created account plans and directly influenced revenue outcomes. • Excellent communicator: able to distill complex ideas into clear, compelling messages for senior buyers. • Analytical mindset: experienced with tools like Salesforce, 6sense/ZoomInfo, or similar ABM/intent platforms. • Willingness to travel up to 10% of the time for ABM events and account programs.
🏖️ Benefits
• Some of the nicest and smartest teammates you’ll ever work with • Competitive salaries • Comprehensive healthcare benefits • Equity in a hypergrowth startup • Flexible PTO • 401k • Parental Leave • Commuter Benefits (SF office employees) • WFH Stipend
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