Senior Paid Media Specialist – Meta, Paid Search

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🔥 38 minutes ago

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WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1987

💰 Debt financing on 2017-06

Search is one of the UK’s leading multi-discipline recruitment agencies, covering more than 14 different specialisms and operating from 13 offices nationwide.

📋 Description

• Reporting directly to an Australia-based manager as part of the performance marketing team. • Turn strategic visions into highly optimized, high-converting digital ad campaigns. • Drive Meta Creative Optimization: Identify creative fatigue early, develop proactive testing roadmaps, and brief copywriters and designers on high-performing asset variations. • Execute End-to-End Campaigns: Build, launch, and maintain paid media campaigns across Meta, Google Ads, Microsoft Ads, and LinkedIn, ensuring flawless platform governance and naming conventions. • Manage Paid Search Performance: Implement keyword builds, manage match types, apply negative keywords, and optimize ad copy and extensions to eliminate wasted ad spend. • Lead In-Platform Optimization: Conduct structured testing and adjustments—including budget pacing, bid strategies, Advantage+ vs. manual setups, and placement reviews—without disrupting the learning phase. • Maintain Data Integrity & Tracking: Ensure clean reporting by applying accurate UTM parameters, managing conversion tracking, and collaborating with data teams on GA4, Google Tag Manager (GTM), and Conversions API (CAPI) alignment. • Deliver Actionable Performance Insights: Monitor weekly budget pacing and translate complex platform metrics into clear, strategic optimization recommendations for internal stakeholders.

🎯 Requirements

• Minimum of 3 years of hands-on experience managing paid media campaigns, with deep, demonstrable mastery of the Meta Ads platform. • Functional knowledge of Google Ads (with Microsoft Ads and LinkedIn Ads as strong advantages), including the ability to build and optimize paid search accounts. • Proven experience working with Meta Pixels, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager, and data-driven attribution models. • A track record of successfully delivering against strict CPA, ROAS, and CPL benchmarks through structured testing. • Strong understanding of campaign taxonomy, strict UTM parameters, and clean data hygiene. • Excellent time-management and communication skills tailored for a fast-paced agency environment.

🏖️ Benefits

• HMO healthcare for you and your 1 dependent (with COVID insurance). • 20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularization). • 13th-month bonus and Government-mandated benefits. • Computer will be provided + internet allowance. • Welcome gift packs. • Year-End Party + Christmas hamper. • Paid birthday leave, birthday treat, and milestone anniversary gifts.