Senior PPC Analyst

Job not on LinkedIn

🕒 April 1

🇺🇸 United States – Remote

💵 $95k - $105k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Searchbloom

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Searchbloom is a digital marketing agency specializing in search engine marketing (SEM) and search engine optimization (SEO). The company offers a comprehensive range of services including local and national SEO, E-commerce SEO, PPC management, and digital analytics. Known for their ROI-driven strategies and transparent methodologies, Searchbloom prides itself on developing custom marketing solutions that foster strong business partnerships. Their unique approach includes white-glove service with dedicated analysts and emphasizes predictable and measurable results. Searchbloom is committed to ensuring the success of their partners through innovative strategies and expert execution, making them a leading choice for businesses looking to enhance their online presence.

📋 Description

• Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads. • Perform regular account audits to identify opportunities for optimization and cost savings. • Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients. • Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance. • Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs. • Monitor day-to-day campaign activity, budgets, and client deliverables. • Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations. • Develop and execute strategies for search, display, remarketing, video, and shopping campaigns. • Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates. • Drive innovation and implement testing strategies to uncover new opportunities for performance improvement. • Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes. • Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.

🎯 Requirements

• 5+ years of experience in paid search (PPC) executing high-performance campaigns across Google Ads, Microsoft Ads, and other paid platforms. • 3+ years of experience in managing medium to larger level adspends (between 50k and 1mm per month) • Client-facing experience in an agency environment. • Exceptional communication skills, with the ability to tailor insights and recommendations for various stakeholders within client organizations, including the C-Suite, marketing teams, finance, and IT teams. • Proficient in Microsoft Office Suite & Google Drive. • Advanced Excel/Google Sheets skills (e.g., pivot tables, advanced formulas, data visualization). • Experience with key PPC tools like Google Ads, Google Analytics, Microsoft Ads, Amazon Ads, Google Tag Manager , Google Merchant Center, Shopping Feed Optimization , and bid management platforms. • Ability to manage and prioritize multiple projects and meet deadlines while managing internal and external expectations. • Strong understanding of omni-channel marketing strategies, including the interplay between PPC, SEO, display advertising, etc. • Experience developing, executing, and optimizing PPC campaigns for medium-to-large brands and eCommerce businesses. • Familiarity with paid search attribution models, conversion tracking, and analytics. • Analytical mindset with the ability to draw actionable insights from campaign data. • Fundamental knowledge of landing page optimization (CRO) to increase conversion rates.

🏖️ Benefits

• 100% Work from home agency • Health/Vision/Dental Coverage – PPO or HSA plans available • Generous Paid Time Off – 14 days of PTO year one plus 13 company holidays, including the entire week of Christmas off, along with your birthday, work anniversary, and much more. • Flexible work hours • Employee Wellness Program, including a free FitBit and fitness challenges • Paid Parental Leave (Maternity & Paternity) • Dressing up every day not for you? We get it! Enjoy our business casual Dress Code • Yearly Office Improvement Credit • Merit-based promotions (we promote from within; you will move up and grow here!)