Growth Marketing Manager

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Second Nature

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

☁️ SaaS

🏠 Real Estate

🤝 B2B

💰 $16.4M Series C on 2020-03

SaaS • Real Estate • B2B

Second Nature is a Resident Experience Platform that helps property managers personalize and automate resident onboarding and benefits. Its software combines Resident Onboarding, customizable Resident Benefits Packages, and an orchestration engine called Maestro to streamline leases, move-in tasks, credit-building, renters insurance, utilities, and other resident services. Delivered as a cloud platform for property management companies, Second Nature aims to improve resident retention, reduce delinquencies and maintenance costs, and increase operational efficiency.

📋 Description

• Lead Integrated, Full-Funnel Campaigns • Plan and execute omnichannel campaigns that support product launches, sales motions, and partner initiatives • Build and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution • Translate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and more • Drive Conversion and Adoption • Launch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cycles • Develop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit services • Partner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomes • Scale and Optimize Performance • Monitor campaign performance across the funnel and translate insights into clear, actionable recommendations • Run structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what works • Ensure accurate attribution and data hygiene in partnership with Marketing Ops and RevOps • Own and Optimize HubSpot • Serve as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emails • Improve segmentation and routing to better support campaign execution and sales follow-up • Continuously enhance the system to support evolving team needs and campaign complexity

🎯 Requirements

• 3–5 years of experience in B2B marketing, ideally in SaaS, proptech, or a dual-audience (B2B2C) environment • Hands-on experience with HubSpot (required), plus Chili Piper, Salesforce, Customer.io, and project management tools like Asana or Monday • Proven track record of designing, launching, and optimizing campaigns that drive revenue • Strong understanding of lead lifecycle, funnel metrics, and marketing automation best practices • Proactive, self-starter mindset with the ability to thrive in a fast-paced, high-growth environment

🏖️ Benefits

• Health First: Medical, Dental, Vision, & Life Insurance • 401K Plan • Flexibility: Open PTO and sick days • Culture: Diverse, inclusive, supportive, and growth-focused • Growth: Be part of a fast-growing team building a new category and making a real difference