Account Based Marketing Demand Generation Specialist

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SEEBURGER

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1986

💼 Consulting

📦 Logistics

🔌 API

Consulting • Logistics • API

SEEBURGER is an integration service and software provider that specializes in enabling seamless connectivity between applications, people, and processes. Their Business Integration Suite (BIS) Platform offers a centralized solution for various integration needs, including B2B/EDI, API management, file transfers, and automation. With a history dating back to 1986, SEEBURGER supports over 14,000 customers globally, providing robust cloud-based and on-premises integration solutions that enhance operational efficiency across multiple industries.

📋 Description

• Plan, execute, and optimize global demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution • Support integrated campaigns across email, website, paid media, social media, webinars, and marketing automation platforms • Collaborate with Growth & Brand, Content, Design, Product Marketing, Sales, Regional Marketing, and external agency teams • Monitor campaign performance and optimize conversion rates throughout the marketing funnel • Support lead nurturing and engagement programs with Sales and Marketing stakeholders • Execute targeted ABM programs for strategic accounts and key market segments • Identify target accounts, buying centers, and relevant engagement opportunities with Sales • Develop personalized content journeys and campaign experiences for defined target accounts • Analyze account engagement, campaign influence, and pipeline contribution • Support marketing and sales alignment within ABM initiatives • Publish, update, and maintain marketing content in TYPO3 and WordPress CMS platforms • Create landing pages using existing content and campaign assets • Optimize website content for lead generation, user experience, SEO, and conversion performance • Coordinate content updates across global websites and campaign landing pages • Monitor and analyze campaign and ABM performance using marketing and analytics tools • Produce reports on leads, account engagement, conversion rates, and pipeline contribution • Identify optimization opportunities based on performance data and user behavior • Support A/B testing and continuous improvement initiatives

🎯 Requirements

• Degree in Marketing, Communications, Business Administration, or a comparable qualification • Experience in Demand Generation, Digital Marketing, Account-Based Marketing, Marketing Operations, or a comparable environment • Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies • Experience with marketing automation, CRM, and analytics platforms • Hands-on experience with CMS platforms such as TYPO3 and WordPress • Ability to independently create and publish landing pages and web content based on existing marketing materials • Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices • Analytical thinking and a data-driven approach to campaign optimization • Strong organizational and communication skills • Excellent German and English language skills, written and spoken

🏖️ Benefits

• 30 vacation days plus extra days off for volunteer work and on your birthday • Christmas bonus • Subsidy for company pension scheme • Childcare allowance • Bike leasing • Germany ticket • Tax-free benefits via Edenred • Private accident insurance • Digital learning platforms • Internal and external training offers • EGYM Wellpass access to thousands of sports and wellness offers • Stress prevention • Health days • Vaccinations • Quiet and relaxation room • Modern work at the campus with coffee bar, cafeteria, and free drinks • Summer and winter parties • Afterworks • Sports groups • Own band • Participation in events like B2Run • Supportive atmosphere and family environment • Secure jobs • Flexible specialist or management career opportunities