Account-Based Marketing Demand Generation Specialist

🔥 6 minutes ago

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SEEBURGER

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1986

💼 Consulting

📦 Logistics

🔌 API

Consulting • Logistics • API

SEEBURGER is an integration service and software provider that specializes in enabling seamless connectivity between applications, people, and processes. Their Business Integration Suite (BIS) Platform offers a centralized solution for various integration needs, including B2B/EDI, API management, file transfers, and automation. With a history dating back to 1986, SEEBURGER supports over 14,000 customers globally, providing robust cloud-based and on-premises integration solutions that enhance operational efficiency across multiple industries.

📋 Description

• Worldwide planning, execution and optimization of demand-generation campaigns to increase lead generation, pipeline growth and revenue contribution • Support for integrated campaigns across email, website, paid media, social media, webinars and marketing automation platforms • Collaboration with the Director Growth & Brand, Content, Design, Product Marketing, Sales, Regional Marketing and external agencies • Monitoring of campaign performance and optimization of conversion rates across the marketing funnel • Support for lead-nurturing and engagement programs • Implementation of targeted ABM programs for strategic accounts and key market segments • Collaboration with sales teams to identify target accounts, buying centers and engagement opportunities • Development of personalized content journeys and campaign experiences for defined target accounts • Analysis of account engagement, campaign influence and pipeline contribution • Publishing, updating and maintaining marketing content in CMS platforms such as TYPO3 and WordPress • Creation and building of landing pages based on existing content and campaign assets • Optimization of website content for lead generation, user experience, SEO and conversion performance • Coordination of content updates on global websites and campaign landing pages • Monitoring and analysis of the performance of campaigns and ABM activities • Preparation of regular reports on lead generation, account engagement, conversion rates and pipeline contribution • Identification of optimization opportunities based on performance data and user behavior • Support for A/B tests and continuous improvement initiatives

🎯 Requirements

• Degree in Marketing, Communications, Business Administration or a comparable qualification • Experience in Demand Generation, Digital Marketing, Account-Based Marketing (ABM), Marketing Operations or a similar environment • Solid understanding of B2B marketing, lead generation, marketing funnels and ABM strategies • Experience with marketing automation, CRM and analytics platforms • Practical experience with CMS systems such as TYPO3 and WordPress • Ability to independently create and publish landing pages and web content based on existing marketing materials • Knowledge of SEO, GEO, AEO, conversion optimization and digital marketing best practices • Analytical thinking and a data-driven approach to campaign optimization • Strong organizational and communication skills • Excellent written and spoken German and English

🏖️ Benefits

• 30 days of vacation plus extra days for volunteer work and your birthday off • Christmas bonus • Employer contribution to pension plan • Childcare allowance • Bike leasing • Deutschlandticket (public transport pass) • Tax-free benefits via Edenred • Private accident insurance • Digital learning platforms • Internal and external training opportunities • EGYM Wellpass: access to thousands of sports and wellness offers • Stress prevention programs • Health days • Vaccinations • Quiet and activity rooms • Modern working environment on campus with coffee bar, canteen and complimentary drinks • Summer and winter parties • After-work events • Sports groups • Company band • Participation in events such as B2Run • High degree of responsibility and scope for initiative • Modern marketing technologies in a dynamic, international environment