Director, Product Marketing – Program Management

🔥 15 hours ago

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Seeq Corporation

WebsiteLinkedInAll Job Openings

51 - 200 employees

Seeq Corporation develops software and services that accelerate industrial process analytics on industrial process data.

📋 Description

• Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation. • Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact. • Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions. • Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives. • Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout. • Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones. • Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations. • Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability. • Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives. • Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes. • Own the development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content. • Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution. • Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials, seller plays, and launch-ready assets. • Maintain messaging discipline across products, offers, industries, and growth motions so the market hears a coherent Seeq story. • Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap. • Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders to ensure campaign and route-to-market plans reflect product priorities and launch timing. • Partner with Group Manager, Industries and Industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy. • Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency. • Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness, field adoption, partner enablement, and market feedback loops. • Lead and develop a high-performing team across Product Marketing and Campaign Program Management. • Set clear goals, operating rhythms, prioritization rules, and development expectations for the team. • Create a disciplined planning cadence that improves launch quality, reduces execution confusion, and increases throughput across the GTM system. • Engage with Marketing Operations and AI GTM Engineering team to execute AI-First work processes that accelerate campaign scalability and campaign optimization. • Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact. • Contribute to broader organizational design and talent development as the GTM model scales. Contribute to AI upskilling within team and across the marketing organization. Model AI usage for others.

🎯 Requirements

• 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership. • Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains. • Proven track record of leading product marketing and launch initiatives from strategy through execution. • Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings. • Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines. • Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions. • Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers. • Strong executive communication skills, including the ability to synthesize complexity into clear recommendations, plans, and narratives.

🏖️ Benefits

• 12-week paid Seeq family leave • Unlimited PTO • Internet and mobile phone reimbursements • Medical benefits • Group term life insurance • Short-term and long-term disability insurance pre-tax benefits • Voluntary vision and dental (ortho) • Vacation bonus program • Employee Assistance Program • Generous home office allowance • Pet-friendly workspace • The best co-workers