Industry Marketing Manager

🔥 15 hours ago

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Seeq Corporation

WebsiteLinkedInAll Job Openings

51 - 200 employees

Seeq Corporation develops software and services that accelerate industrial process analytics on industrial process data.

📋 Description

• Translate industry strategy into executable go-to-market plans for priority verticals and segments. • Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry. • Help shape industry-specific value stories that connect problem → offer → value → impact. • Support the development of industry plans that align to Seeq’s broader product, whole-offer, and revenue priorities. • Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning. • Develop and maintain industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and whole offers to life in the language of the market. • Partner with Product Marketing to ensure portfolio and product narratives are adapted appropriately for industry audiences. • Work with Whole Offer Management to ensure offer framing, value articulation, and buyer relevance are clear by industry. • Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points. • Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed. • Partner with Regional Marketing, Partner Marketing, and ABX / Campaign Execution to turn industry priorities into coordinated campaign plans and target-account motions. • Help define industry campaign themes, content requirements, audience priorities, and field activation needs. • Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions. • Support the orchestration of industry plays across digital, field, partner, and account-based channels. • Contribute to post-campaign and post-launch reviews to improve repeatability and impact. • Partner with Field Enablement and Readiness to ensure industry narratives are translated into seller-ready messaging, plays, talk tracks, and field materials. • Support launch readiness by making sure industry-specific content, use cases, FAQs, and enablement inputs are available on time. • Collaborate with Partner Enablement where industry-specific partner plays or certifications are required. • Act as a connective layer between strategy teams and execution teams so industry priorities do not get lost in translation. • Help improve feedback loops from the field, customers, and campaigns back into industry strategy and messaging. • Monitor industry campaign performance, engagement signals, pipeline contribution, and content effectiveness in partnership with Marketing Analytics and GTM teams. • Help identify what is working by industry and where messaging, targeting, or activation needs to improve. • Contribute to quarterly planning, prioritization, and resource-allocation discussions with a clear view of industry opportunity and execution readiness. • Build stronger operating discipline around industry planning, campaign inputs, and performance review. • Support the development of repeatable industry playbooks and planning frameworks as the model matures.

🎯 Requirements

• 5+ years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment, with experience in industry marketing, product marketing, solution marketing, or integrated marketing. • Strong ability to translate market strategy into clear messaging, campaigns, and commercial plans. • Experience working across multiple stakeholders, including product, sales, marketing, and customer-facing teams. • Strong writing and communication skills, with the ability to create clear narratives, industry stories, and market-facing messaging. • Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies. • Strong judgment, organizational discipline, and ability to connect strategy to execution. • Preferred: Experience in one or more of Seeq’s priority industries, such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex vertical markets. • Preferred: Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution. • Preferred: Familiarity with whole-offer marketing, solution marketing, or portfolio-level commercialization. • Preferred: Comfort working in AI-enabled marketing environments, including workflow automation, structured content, and reusable GTM systems. • Preferred: Experience supporting technical, enterprise, or operational buyer audiences.

🏖️ Benefits

• 12-week paid Seeq family leave • Unlimited PTO • Internet and mobile phone reimbursements • Medical benefits • Group term life insurance • Short-term and long-term disability insurance pre-tax benefits • Voluntary vision and dental (ortho) • Vacation bonus program • Employee Assistance Program • Generous home office allowance • The best co-workers (we've analyzed the data, so we know it's true.) • Pet-friendly workspace (your dog will be so happy to have you home)