AVP, Product Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $217.5k - $326k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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SentinelOne

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

SentinelOne is a leader in autonomous cybersecurity, known for its innovative use of AI across endpoint, cloud, and identity protection solutions. It is recognized by Gartner as a leader in the Magic Quadrant for Endpoint Protection Platforms for four consecutive years. SentinelOne's Singularity platform integrates enterprise security, offering features like AI-powered threat detection, endpoint and cloud security, vulnerability management, and threat intelligence. The company supports various industries by delivering real-time protection and operational efficiency while leveraging AI for advanced threat hunting and log analytics. With a strong focus on reducing risk and enhancing security performance, SentinelOne caters to enterprises worldwide with secure, scalable solutions.

📋 Description

• Lead and develop a high-performing team of product marketing managers, each responsible for a product domain, ensuring consistent quality and cadence across all areas of coverage • Set the strategic operating model for Core PMM: how messaging gets built, validated, and shipped, and how the team prioritizes across a growing product portfolio • Represent Core PMM in cross-functional planning with Product Management, Sales, Campaigns, and Solutions & GTM; you are the executive point of contact for 'what does the product actually do and why does it matter' • Own the development and continuous refinement of core product messaging, value propositions, and differentiation across the platform • Ensure messaging is grounded in product truth, technically accurate, competitively sharp, and validated with Product and Sales before it ships • Translate the product and engineering roadmap into a forward-looking narrative that anticipates market shifts rather than reacts to them • Direct the team's development of buyer-specific use cases and demo narratives that map product capability to real customer problems, by persona and by vertical where relevant • Set the standard for demo quality and consistency across the team's domains, ensuring demos reflect current product state and current competitive reality • Own the enablement content pipeline that arms our sales and field teams • Separately, own the funnel of PMM-sourced content into marketing campaigns, ensuring the content pipeline feeding demand gen is timely, technically sound, and aligned with messaging • Build and maintain tight feedback loops with Product, Sales, and Field teams to measure effectiveness and impact, and make adjustments to ensure continual improvement • Collaborate with Product to influence product strategy and roadmap prioritization • Partner with Market Intelligence to incorporate competitive and win/loss signals directly into messaging and enablement • Partner with Tech Marketing and Solutions to ensure product truth flows cleanly into top-of-funnel content and into downstream go-to-market execution • Act as an escalation point when messaging, positioning, or enablement gaps surface in the field

🎯 Requirements

• 12+ years in product marketing, with at least 3-5 years in a people leadership role managing PMM managers or senior ICs • Deep fluency in the cybersecurity market and platform categories, with the credibility to go deep with both practitioners and executives • Track record of owning product messaging at scale, from individual product narratives to platform-level positioning that ties them together into a common customer outcome • Demonstrated ability to set team strategy and direction, and to personally jump into a messaging doc or demo script when the moment calls for it • Strong track record partnering with Product, Sales, and Marketing leadership to influence and align on joint outcomes • Experience managing a content pipeline that feeds directly into demand gen/campaigns, with an understanding of funnel mechanics • Executive presence, comfortable representing Product Marketing in leadership forums and driving alignment across Product, Sales, and Marketing stakeholders • Exceptional written communication, able to turn complex technical capability into a message a rep, an analyst, or a CISO will actually retain.

🏖️ Benefits

• Restricted Stock Units (RSUs) • Employee Stock Purchase Plan (ESPP) • Flexible time off • Paid company holidays and paid sick time • Gender-neutral parental leave • Grandparent leave • Medical, dental, and vision coverage • 401(k) retirement plan with company match • Life and disability insurance • Health and dependent care FSA • Voluntary benefits (hospital, accident, critical illness) • Employee Assistance Program (EAP) • ARAG pre-paid legal • Nationwide pet insurance • Cancer Care program • Global business travel medical insurance • Home office allowance • Mobile phone reimbursement • Wellness coach • Wellness/gym reimbursement • Fertility coverage • Adoption & surrogacy reimbursement