Director of Marketing

🕒 2 days ago

☕ Washington – Remote

☕ Washington – Remote

💵 $165k - $240k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Serko Ltd.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Serko is an integrated online travel and expense management technology provider.

📋 Description

• Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world. • Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget. • Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit. • Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization. • Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.

🎯 Requirements

• Growth Engine Builder: Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention. • Product-First Intuition: Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams. • Data-Driven Strategist: Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights. • AI-Forward Thinker: Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing.

🏖️ Benefits

• A competitive base pay • Medical Benefits • Discretionary incentive plan based on individual and company performance • Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways • Flexible work policy