Senior Product Marketing Manager

🔥 8 minutes ago

🏈 Alabama, Arizona, +24 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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ServiceTrade

WebsiteLinkedInAll Job Openings

51 - 200 employees

ServiceTrade is the software platform that helps commercial HVAC, mechanical, and fire contractors grow their profits. During a persistent skilled labor shortage, contractors use ServiceTrade to control the costly chaos of on-demand work and effectively deliver contract commitments. ServiceTrade streamlines service and project operations to reduce administrative costs, optimizes field performance to increase revenue per technician, and boosts sales and client retention to grow margins. Over 1,300 commercial contractors trust ServiceTrade’s 11+ years of experience to help them manage over 13 million assets and invoice over $7.5 billion in revenue annually.

📋 Description

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service. • Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product. • Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities. • Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption. • Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives. • Maintain competitive intelligence on key players, emerging technologies, and market dynamics. • Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams. • Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights. • Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates. • Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact. • Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes. • Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints. • Synthesize customer feedback, market signals, and product performance data into actionable recommendations. • Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams. • Other duties as necessary.

🎯 Requirements

• 7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role) • Proven success developing product messaging, positioning, and value propositions • Strong project management and organizational skills • Ability to translate complex technical concepts into clear, compelling narratives • Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs) • Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success • Excellent written and verbal communication skills; confident presenter and storyteller • Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations • Curiosity about AI and how it can improve both product marketing workflows and customer experience • Nice to have: Experience in commercial contracting, field service management, or software used by service technicians or operational teams.

🏖️ Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions • Dental and Vision through Unum • Flexible Spending Account and Dependant Care Account • Company-paid Life insurance, STD and LTD • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance • 401(k) with up to 3% employer match and NO vesting period • Flexible PTO policy • 10 company holidays • Parental Leave • Paid Time Off for Volunteering • Employee Reimbursement Program to use for well-being, technology and/or professional development