Marketing Analyst Intern

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🔥 22 minutes ago

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Sezzle

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

💳 Fintech

🛍️ eCommerce

👥 B2C

💰 $225M Post-IPO Debt - Sezzle on 2024-05

Fintech • eCommerce • B2C

Sezzle is a fintech company that provides buy-now-pay-later (BNPL) payment solutions. It enables consumers to split online purchases into interest-free installment payments and offers merchants a checkout option and integrations to increase conversion and average order value. Sezzle operates primarily in North America and serves both consumers and e-commerce merchants.

📋 Description

• Support end-to-end execution of consumer giveaway campaigns. Coordinating with crossfunctional team members to take the campaign from idea to live in-market. Support in goal setting for campaigns, based on historical data. • Analyze post-campaign performance report and summary results for the marketing team. Provide learnings & recommendations to improve results for future campaigns. • Analyze top performing communication, creative & channel for ongoing optimization in CRM Tool ( e.g Braze). • Compare performance across time periods (e.g. pre/post campaign, week-over-week) and flag meaningful shifts. • Monitor and report on campaign performance using dashboards and structured reporting templates. Key metrics include: DAU, NTM, LTV, CAC, Open/Click-through/Conversion Rates. • Initiative & support Assist data pull & recommendation on optimizing future campaigns. • Track campaign & merchant performance across channels and flag optimization opportunities to support DAU & App Conversion. • Partner with the Merchant team to identify opportunities to collaborate with marketing to drive app installs directly from merchants. • Conduct market research comparing our programs against industry standards with competitor analysis.

🎯 Requirements

• Proficiency in data-driven marketing practices with the ability to synthesize insights from campaign performance reports. • Foundational experience in tools such as redash/SIA (or similar business intelligence tools), Excel/Google Sheets, Braze and Confluence. • Enthusiastic about using AI tools — Claude, ChatGPT, or similar — as part of your daily workflow with ability to accelerate research, draft copy, summarize findings, and build first-pass analyses while understanding when human judgment takes over. • Demonstrated experience working with Claude or equivalent large language model tools is required; candidates must be comfortable leveraging AI to enhance productivity, research, and communication. • Comfort working in agile, matrixed teams with multiple inputs and quick turnarounds. • Excellent written and verbal communication skills. • Background in marketing, analytics, or related fields. • Previous internships or academic projects involving campaign management and marketing analytics. • Basic project management skills. • Experience leveraging data to tell a story and make decisions.