Marketing Communications Analyst Intern

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🔥 30 minutes ago

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Sezzle

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

💳 Fintech

🛍️ eCommerce

👥 B2C

💰 $225M Post-IPO Debt - Sezzle on 2024-05

Fintech • eCommerce • B2C

Sezzle is a fintech company that provides buy-now-pay-later (BNPL) payment solutions. It enables consumers to split online purchases into interest-free installment payments and offers merchants a checkout option and integrations to increase conversion and average order value. Sezzle operates primarily in North America and serves both consumers and e-commerce merchants.

📋 Description

• Support the deployment of integrated campaigns using data analytics across CRM tools (e.g., Braze) to identify what’s working well, what isn’t and why. • Support the overall MarComm team when necessary ensuring campaign accuracy through QA protocols, legal/compliance approval, and stakeholder alignment. • Follow protocols to maintain analytics documentation and ensure the understanding of the analytics by key stakeholders using control group testing, standardization and normalization techniques, data visualization through the company’s data portal, and other systems as necessary. • Monitor and report on campaign performance using dashboards and structured reporting templates. Key metrics include: • Open/Click-through/Conversion Rates • Segment performance variance • Retention and re-engagement KPIs • Initiate and support data pulls to inform iterative strategy shifts and micro-segmentation efforts. • Collaborate on the creation of tailored content aligned with behavioral and demographic segmentation, with a focus on increasing message relevance and ROI. • Partner with internal teams to ideate, develop, and analyze content variants for performance optimization (copy A/B tests, CTAs, cadence tests). • Provide insight-driven recommendations based on historical performance data and benchmark trends. • Track and flag potential risks in project workflows, recommending preventive measures and backup plans to mitigate delays or compliance gaps.

🎯 Requirements

• Proficiency in data-driven marketing practices with the ability to synthesize insights from campaign performance reports. • Foundational experience in tools such as redash (or similar business intelligence tools), Excel/Google Sheets, Braze, and Figma; familiarity with CRM segmentation logic and data fields is a plus. • Competence in short-form copywriting and campaign asset QA. • Ability to utilize AI to drive operational efficiencies. • Demonstrated experience working with Claude or equivalent large language model tools is required; candidates must be comfortable leveraging AI to enhance productivity, research, and communication. • Comfort working in agile, matrixed teams with multiple inputs and quick turnarounds.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options