Marketing Communications Analyst Intern

🕒 April 22

🇨🇴 Colombia – Remote

💵 $700 / month

👨‍🎓 Internship

⚪️ Entry-level

🗣️ Communications

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Logo of Sezzle

Sezzle

201 - 500 employees

Founded 2016

💳 Fintech

👥 B2C

🛍️ eCommerce

Fintech • B2C • eCommerce

Sezzle is a financial technology company that offers a "buy now, pay later" service, allowing consumers to purchase products and pay for them in four interest-free installments over six weeks. The Sezzle app provides users with a flexible financing alternative to traditional credit cards, enabling instant approval decisions without impacting credit scores. Sezzle partners with various top brands, including Amazon, Walmart, and Target, to offer in-app and in-store payment options. The company's mission is to empower consumers financially by providing more financial freedom and control. It is available as a mobile app, with millions of downloads and high user ratings, and works towards accessibility and inclusion on its platform.

📋 Description

• Support the deployment of integrated campaigns using data analytics across CRM tools (e.g., Braze) to identify what’s working well, what isn’t and why. • You will also support the overall MarComm team when necessary ensuring campaign accuracy through QA protocols, legal/compliance approval, and stakeholder alignment. • You will follow protocols to maintain analytics documentation and ensure the understanding of the analytics by key stakeholders using control group testing, standardization and normalization techniques, data visualization through the company’s data portal, and other systems as necessary. • Monitor and report on campaign performance using dashboards and structured reporting templates. Key metrics include: • Open/Click-through/Conversion Rates • Segment performance variance • Retention and re-engagement KPIs • Initiate and support data pulls to inform iterative strategy shifts and micro-segmentation efforts. • Collaborate on the creation of tailored content aligned with behavioral and demographic segmentation, with a focus on increasing message relevance and ROI. • Partner with internal teams to ideate, develop, and analyze content variants for performance optimization (copy A/B tests, CTAs, cadence tests). • Provide insight-driven recommendations based on historical performance data and benchmark trends. • Track and flag potential risks in project workflows, recommending preventive measures and backup plans to mitigate delays or compliance gaps.

🎯 Requirements

• Background in marketing, analytics, communications, or related fields. • Previous internships or academic projects involving campaign management, marketing analytics, or content creation preferred. • Proficiency in data-driven marketing practices with the ability to synthesize insights from campaign performance reports. • Foundational experience in tools such as redash (or similar business intelligence tools), Excel/Google Sheets, Braze, and Figma; familiarity with CRM segmentation logic and data fields is a plus. • Competence in short-form copywriting and campaign asset QA. • Ability to utilize AI to drive operational efficiencies. • Comfort working in agile, matrixed teams with multiple inputs and quick turnarounds.

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