Senior Digital Marketing Strategist

Job not on LinkedIn

🔥 4 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $90k - $105k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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SGS

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1878

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

SGS is the world's leading Testing, Inspection, and Certification (TIC) company, providing a comprehensive range of services designed to assure quality and integrity across various sectors. SGS is focused on sustainability, offering climate action services and an all-encompassing ESG portfolio under its IMPACT NOW suite. The company has ambitious targets for growth by 2027, driven by its strategy to address global megatrends. SGS operates globally, providing business assurance, connectivity and products, digital trust, health and nutrition, and solutions for industries and the environment.

📋 Description

• Develops and implements digital marketing strategies aligned with SGS EHS business objectives and growth priorities. • Creates customer-centric digital journeys that drive awareness, engagement, and conversion. • Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness. • Collaborates with sales teams to improve lead quality and pipeline conversion. • Leads SEO stratgey, including technical SEO, on-page otimization, keyword research, content strategy, and performance tracking. • Develops content plans that support customer acquisition and retention. • Optimizes website content and landing pages to improve organic search visibility and conversions. • Leverages marketing automation platforms and CRM systems to improve campaign performance and customer engagement. • Plans and manages paid search, display, retargeting, and social media campaigns. • Supports organic social media strategies that build brand awareness and engagement • Collects and analyzes defined metrics (traffic, engagement, lead generation, conversion rates, pipeline contribution) to evaluate the success of deliverables and return on investment, utilizing automation and leveraging new AI tools to enhance process efficiency. • Creates dashboards and reports to communicate campaign effectiveness to the business. • Partner with technical experts to create educational and throught leadership content. • Support webinars, trade shows, conferences, and digital events.

🎯 Requirements

• 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy • Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred. • Strong proficiency in digital advertising platforms, SEO tools (SEMrush, Ahrefs Moz), and analytics tools (GA4, Data Studio). • Exceptional leadership, project management, and communication skills. • Advanced English language skills. • Reasoning, math, and budget planning skills. • Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.). • Intermediate level with B2B Marketing Models • Familiarity with marketing automation tools (e.g., HubSpot, Marketo). • Knowledge of regional customer behaviors and local market trends.

🏖️ Benefits

• Eligibility for company benefit programs beginning the first of the month after hire • Immediate 401(k) eligibility • Paid vacation • Four (4) floating holidays • Seven (7) company-observed holidays • Sick time accrual