Senior Director, Marketing Operations, Performance

🕒 6 days ago

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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SGS

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1878

📋 Compliance

☁️ SaaS

Compliance • SaaS • Sustainability

SGS is the world's leading Testing, Inspection, and Certification (TIC) company, providing a comprehensive range of services designed to assure quality and integrity across various sectors. SGS is focused on sustainability, offering climate action services and an all-encompassing ESG portfolio under its IMPACT NOW suite. The company has ambitious targets for growth by 2027, driven by its strategy to address global megatrends. SGS operates globally, providing business assurance, connectivity and products, digital trust, health and nutrition, and solutions for industries and the environment.

📋 Description

• Build and scale our Marketing Operations and Analytics function • Drive data-informed decision-making across the marketing organization • Optimize performance across channels • Ensure operational excellence through best-in-class processes, tools, and insights • Develop and lead a robust analytics framework connecting marketing activity to pipeline, revenue, and margin across multiple service lines • Define and standardize KPIs across regions and LOBs • Build dashboards and executive reporting to provide visibility into performance • Advance attribution models suited to long, complex B2B and account-based sales cycles • Translate data into actionable insights to inform go-to-market strategy • Partner closely with Sales Operations • Design and implement scalable lead and account management processes • Ensure high standards of data quality, governance, and compliance • Identify opportunities to improve campaign effectiveness across digital, events, and field marketing • Establish and scale test-and-learn frameworks • Support strategic planning, forecasting, and budget allocation • Enable effective account-based marketing (ABM) and key account targeting strategies • Serve as a key advisor to the Head of Marketing & Communications, North America, and regional business leaders • Build and lead a high-performing Marketing Operations & Analytics team

🎯 Requirements

• Bachelor's degree from an accredited university in marketing and/or communications or related field of study • 10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organization • Experience in industries such as TIC, industrial services, engineering, or other highly technical, multi-service environments preferred • Proven track record of connecting marketing performance to revenue outcomes in long, consultative sales cycles • Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) • Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modeling • Experience working across multiple business lines, regions, and stakeholder groups • Exceptional stakeholder management skills, with the ability to influence senior leadership • Preferred experience & technical understanding of key marketing tools including with Monday.com • Expert level English

🏖️ Benefits

• Medical, dental and vision insurance • Life insurance • Employee assistance programs • 401(k) with company match (immediate vesting upon enrollment) • Online training courses • Virtual and classroom development experiences • Tuition reimbursement program • Paid-time off • Family leave