Marketo Technical Lead

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Shift Paradigm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Debt financing on 2023-01

Consulting • Marketing • Artificial Intelligence

Shift Paradigm is a digital growth consultancy and experience design agency that helps businesses connect external audiences and optimize internal operations. They provide digital product design and engineering, CX and UX strategy, MarTech and revenue operations (CRM, CDP, data orchestration), email and campaign marketing (segmentation, personalization, SMS/in-app), and operationalize AI through integrations and custom development. The firm serves clients across healthcare and med tech, manufacturing, financial services, B2B SaaS, technology, and restaurant & hospitality, positioning itself as a tech-enabled, AI-infused partner focused on driving measurable growth.

📋 Description

• Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks • Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture • Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability • Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations • Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation • Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks • Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts • Build and manage custom data structures, API integrations, webhooks, etc. • Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design • Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process • Lead technical workshops to translate business and marketing requirements into actionable technical plans • Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders • Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)

🎯 Requirements

• 7+ years of hands-on Marketo experience, with a track record of owning complex implementations end-to-end • Deep expertise across core Marketo capabilities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management • Strong experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting • Proven ability to architect scalable Marketo environments: workspace strategy, partition design, naming conventions, governance documentation • Experience implementing lead lifecycle models, scoring frameworks, and revenue attribution approaches • Comfortable leading client-facing conversations: discovery, solution presentations, and ongoing advisory • Experience reviewing and guiding the work of other Marketo developers or marketing ops practitioners

🏖️ Benefits

• Medical • Dental • Vision • STD/LTD • Life/AD&D • Flexible Paid Time Off • Various other ancillary benefits and perks