Senior Demand Marketing Manager – Demand, Growth

October 30

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+4 more states

🏄 California – Remote ⛰️ Colorado – Remote 🌺 Hawaii – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $90k - $140k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Shift Paradigm

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Artificial Intelligence • Enterprise • SaaS

Shift Paradigm is a leading digital transformation firm that helps organizations align technology, data, and customer experiences to meet business needs using the power of AI. The company enables enterprises to improve operations, optimize technology and data for efficiency, and achieve accelerated growth by transforming business processes. Shift Paradigm offers strategic guidance to foster sustainable growth, integrates modern enterprise ecosystems, and builds personalized customer experiences. Recently, Shift Paradigm expanded its capabilities by acquiring design, UX, and development firm Principle Studios.

201 - 500 employees

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

📋 Description

• Design and execute integrated marketing campaigns that generate qualified pipeline for Shift Paradigm (web, social, email, events, etc.) • Translate high-level growth strategy into clear, actionable marketing plans • Own the marketing funnel, from messaging and positioning through campaign execution and optimization • Partner closely with the Growth Advisory team, Customer Success, and leadership to align marketing with business goals • Define, track, and report on the metrics that matter most to the business • Leverage data, automation, and AI tools to make marketing more efficient and targeted • Build, test, and scale multi-channel campaigns across paid, content, web, email, ABM, and events • Manage agency and vendor relationships to ensure performance and ROI • Continuously evaluate performance and propose improvements across strategy, tools, and processes • Champion a data-driven culture across marketing and growth • Manage 1-2 direct reports initially as well as dotted line resources

🎯 Requirements

• 7 or more years of B2B marketing experience, ideally in a marketing, sales, or RevOps services organization • Proven ability to build and optimize demand generation programs that drive measurable pipeline and revenue • Strong understanding of marketing operations, analytics, and RevOps alignment • Hands-on experience running multi-channel marketing programs across digital, ABM, content, and events • Strategic thinker who can also roll up your sleeves and execute • Comfortable working with martech tools such as marketing automation, CRM, CDP, and analytics platforms (experience and expertise in Marketo, Salesforce Sales Cloud/CRM, Apollo a plus) • Excellent communicator who can work cross-functionally and influence without authority • Self-directed, curious, and accountable, with a bias toward action and results • Interest in experimenting with AI and automation to improve marketing performance • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

🏖️ Benefits

• medical • dental • vision • STD/LTD • Life/AD&D • Flexible Paid Time Off • various other ancillary benefits and perks