Director, Performance Marketing

Job not on LinkedIn

🔥 19 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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ShipMonk

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 $65M Private Equity Round on 2021-01

ShipMonk is the world's largest 3PL for high growth ecommerce and DTC brands. Since our inception in 2014, we've operated with a singular guiding principle: to help e-commerce businesses scale by offering technology-driven fulfillment solutions that enable brands to devote more time to the things that matter most in their businesses. Put simply, ShipMonk helps e-commerce companies stress less and grow more.

📋 Description

• Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio. • Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats. • Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results. • Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage. • Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on. • Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence. • Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team. • Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together.

🎯 Requirements

• 10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+. • Deep analytics chops. You synthesize data into action with expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot. Excel/Google Sheets expert. • CRO and experimentation experience. A/B testing and platforms like Optimizely or VWO. • Brand media buying experience, including video and audio, strongly preferred. • Industry fit. Ecommerce or logistics experience preferred. 3PL experience is a big plus. • Leadership presence. You build buy-in across diverse stakeholders and interdisciplinary teams. • Operational rigor. You use workflow tools (Asana or similar) to keep complex programs on time and stakeholders aligned. • Bachelor's degree required (Business, Marketing, Finance, or related); MBA a plus.

🏖️ Benefits

• Flex Time Off. Take control of your work-life balance • 9 Paid Holidays (US) • 401k Matching. We invest in your future • Merit Reviews. Get rewarded for your work • Health Benefits. Comprehensive health, vision, and dental options • Referral Program. Get rewarded for bringing in great talent • Inclusive Culture. Be yourself and thrive