Product Marketing Lead

🔥 9 minutes ago

🌐 Australia, New Zealand – Remote

🇦🇺 Australia – Remote 🇳🇿 New Zealand – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Shorthand

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📣 Marketing

💼 Consulting

✈️ Travel

💰 Private Equity Round on 2021-04

Marketing • Consulting • Travel

Shorthand is a story design platform that simplifies the creation of engaging visual stories for web publishing. It enables users, including brands and media companies, to craft captivating content with a collaborative workspace featuring templates and powerful storytelling tools. Shorthand ensures high engagement through its platform, which supports various content types such as digital magazines, proposals, and internal communications, while providing built-in analytics and customization options to suit different publishing needs.

📋 Description

• Shape Shorthand’s positioning, segmentation, and core value propositions • Develop understanding of buyers, users, market, and competitive landscape and codify insights • Inform pricing, packaging, and monetisation decisions • Define use cases, messaging frameworks, and proof points for product-led and sales-assisted growth • Work with customers to understand and compile the value of Shorthand into reusable assets • Strengthen deal narratives, objection handling, and sales confidence with Sales • Produce sales enablement materials, including decks, one-pagers, objection-handling tools, and competitive positioning materials • Lead product and feature launches end-to-end, including strategy, KPIs, narrative, and go-to-market execution • Ensure consistent messaging across website copy, sales materials, lifecycle communications, and in-product touchpoints • Collaborate with Product and Design on framing, naming, and introducing features • Oversee creation and optimisation of product pages • Feed market insight and customer feedback into product strategy and roadmap discussions • Report to the VP of Growth & Marketing and collaborate with the CEO, Sales, Marketing, and Product leadership

🎯 Requirements

• Bachelor's degree in marketing, business, journalism, communications, or a related field, or equivalent industry experience • Ideally 8+ years of experience in product marketing or a closely related role • Preferably experience in B2B SaaS or technology • Proven track record shaping positioning, messaging, and go-to-market strategy • Experience influencing pricing, packaging, or monetisation decisions preferred but not essential • Success partnering with leadership and Sales, Product, and Marketing teams to influence product, pricing, and GTM decisions • Outstanding written and verbal communication skills • Ability to translate complex product concepts into clear, buyer-focused messaging • Strong experience producing or overseeing sales enablement materials that support revenue outcomes • Ability to balance strategic thinking with hands-on execution • Passion for visual storytelling and communicating product value on the web • Exceptional attention to detail • Collaborative approach • Proactive self-starter and resourceful problem solver • Ability to thrive in a fast-paced, demanding environment • High intellectual curiosity • Intrinsic motivation and commitment to high-quality work • Successful candidate must undergo a reference and criminal background check • Please use PDF versions for all documents

🏖️ Benefits

• Fully remote working • Flexible hours • Allowance for a co-working space • True autonomy and freedom to grow the role • Opportunity to make a real impact in a growing SaaS company • Home office setup allowance • Laptop and any peripherals needed for the job • Employee Option Plan for all team members • Health and Wellness fund • Access to coaching and counselling services • Paid parental leave