Email Marketing Content and Data Specialist

Job not on LinkedIn

February 8

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

Apply Now

Receive Emails with Similar Jobs

Shuvel

WebsiteLinkedInAll Job Openings

Web 3 • API • SaaS

Shuvel is a digital agency specializing in web design and development with a focus on helping businesses grow through their online presence. The company creates everything from single page applications to full stack applications, ensuring both creativity and functionality in their projects. They emphasize a masterful blend of UI/UX design that transforms digital experiences into interactive and highly responsive solutions. Shuvel also offers SEO and web accessibility services to enhance online visibility and ensure inclusivity for all users. Based in Washington D. C. and Los Angeles, the agency prioritizes delivering quality results and client satisfaction.

11 - 50 employees

🌐 Web 3

🔌 API

☁️ SaaS

📋 Description

• Ensure maximization of data and content in support of delivering personalized and accurate email marketing communications. • Pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email campaigns. • Require email service provider systems expertise, attention to detail in entering email content, and application/enablement of data delivery from marketing automation tool. • Work on assignments requiring considerable judgment, attention to detail, with high impact to member experience. • Complete tasks and collaborate with team members with minimum supervision required. • Act as main liaison to Campaign Execution Team in delivering email experiences for Marketing SCRUM teams, Marketing Production teams, Trigger Email Validation teams. • Act as main liaison to Email Marketing Strategy team as it pertains to delivery and deployment of seamless member experiences. • Enable implementation of email marketing content and daily operations of emails systems data delivery and Quality Assurance. • Ensure timely activation of promotional email content. • Identify, define, and implement email data enablement process improvements. • Update content data extensions in Salesforce Marketing Cloud and provide quality assurance by previewing automations. • Ensure content renders correctly, variable data is population, and email experience is performing as expected. • Ensure accuracy and continuity of data entered in marketing communications launch plan and Salesforce Marketing Cloud data extensions. • Provide maintenance of Salesforce Marketing Cloud. • Process opt-outs, update internal seed lists, enable daily data delivery of marketing automation tool (PEGA). • Monitor and facilitate NBA, BNB, Trigger File Delivery in SFMC. • Validate daily email send quantities, confirm journey builder, automations, and trigger email automations are functioning as expected. • Perform monthly data back up of Master Content Data Extension housed in Salesforce Marketing Cloud. • Manage Email Content Communication Codes (Content Management Tags). • Establish Communication Codes in the Salesforce Marketing Cloud. • Document and Track Communication Codes in Content Management Spreadsheet. • Share Communication Codes with Marketing Stakeholders and develop any associated campaign versioning. • Troubleshoot any identified issues with Communication Codes. • Complete email activation tickets in Azure Dev Ops (ADO) to complete quality assurance testing of new email actions. • Assist in quality assurance process for email deployments. • Enablement of data to enhance 1:1 member personalization in email marketing communications.

🎯 Requirements

• Self-starter with experience contributing in integrated cross-functional teams. • Strong knowledge of email marketing, sophisticated email service providers (ESPs), email compliance, spam regulation, and best practices for email data design and deliverability. • In-depth experience and advanced knowledge of email service provider tools, high attention to detail pertaining to data entry into system data extensions, and proven ability to troubleshoot system errors. • Major contributor to email operations with minor contributions and understanding of overall email marketing campaign development. • Experience with delivering custom content to audience and comfortability in enabling operations between marketing data automation tool and email service provider. • Bachelor’s Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience. • Hands on experience with marketing campaign execution and understanding best practices. • Hands on experience in Salesforce Marketing Cloud and integration with marketing automation tools – including custom data exact troubleshooting, data extension content entry, understanding of automations, and ability/desire to keep up to speed on new system functionality. • Experience with and understanding of email marketing automation best practices, and experience with PEGA automation tool or similar. • Experience in supporting the operations for go-to-market plans that drive results toward business priorities and goals. • Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes. • Working knowledge of financial and marketing industry trends, products, and services. • Experience working in Agile work streams. • Experience working in large marketing organizations with distributed ownership of tasks by role.