SiFi
Fintech • SaaS • B2B
SiFi is a Saudi-based expense management platform that provides businesses with corporate cards (physical and virtual), real-time expense tracking, automated accounting, reimbursement workflows, and payments automation. Licensed by the Saudi Central Bank, SiFi offers a mobile app and platform tools for budgeting, spend controls, analytics, and integrations with business software, aiming to improve financial governance, efficiency, and security for organizations.
Digital Marketing Lead
November 19
SiFi
Fintech • SaaS • B2B
SiFi is a Saudi-based expense management platform that provides businesses with corporate cards (physical and virtual), real-time expense tracking, automated accounting, reimbursement workflows, and payments automation. Licensed by the Saudi Central Bank, SiFi offers a mobile app and platform tools for budgeting, spend controls, analytics, and integrations with business software, aiming to improve financial governance, efficiency, and security for organizations.
📋 Description
• You’ll own SiFi’s digital growth engine. • Your mission: drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making. • Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting. • Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization. • Develop and execute account-based marketing (ABM) plays for priority accounts. • Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork. • Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution. • Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports. • Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations. • Brief and manage external agencies/freelancers when needed. • Continuously experiment with new channels, creatives, landing pages, and funnel optimizations. • Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes.
🎯 Requirements
• 5+ years in digital marketing, ideally in B2B SaaS or Fintech • Strong experience in performance marketing, analytics, and marketing automation • Deeply data-driven mindset — able to extract insights, identify patterns, and act fast • Strong reporting skills: dashboards, insights, and translating data into action • Self-managed, organized, and effective in a remote setup • Excellent up to Fluent in English is a MUST.
🏖️ Benefits
• Health insurance • Flexible work arrangements • Professional development
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