Conversion Rate Optimisation Specialist

Job not on LinkedIn

🔥 12 hours ago

🇷🇸 Serbia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SiGMA World

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🎮 Gaming

eCommerce • Gaming

SiGMA World is a leading authority in the iGaming sector, specializing in events related to casino, digital games, esports, and remote gaming. Hosting a series of global events in locations like Budapest and Malta, SiGMA facilitates networking and business opportunities within the gaming industry. The company plays a critical role in connecting professionals in the gaming, payment, and public relations sectors, driving innovation and collaboration in the digital gaming landscape.

📋 Description

• Own the conversion performance of SiGMA Group’s websites, focusing on event ticketing and SiGMA Shop • Map and own end-to-end user journeys from traffic through post-purchase • Design journey strategies by audience, market, device and traffic source • Apply behavioural psychology to improve conversion journeys • Identify funnel drop-offs, friction and bottlenecks using GA4, heatmaps, session recordings and user feedback • Segment performance by device, source, campaign, geography and customer type • Own the CRO roadmap and testing backlog • Build hypotheses, write experiment briefs and define success metrics • Run and analyse A/B and multivariate tests • Optimise checkout steps, mobile checkout, payment methods and payment success rates • Grow average order value through upgrades, packages, bundles, add-ons, upsells and cross-sells • Validate GA4, GTM and HubSpot tracking for key journey events • Report weekly on conversion, revenue, abandonment and test results • Quantify incremental revenue from the CRO programme • Partner with Paid Media, Social, Content, Product, UX/UI and Engineering • Translate findings into requirements and review new journeys before build • Support evaluation of ticketing, e-commerce, payment and testing platforms • Audit ticketing journeys, establish baselines, identify revenue leaks, deliver a prioritised roadmap and launch initial experiments within the first 30 days

🎯 Requirements

• 4+ years in CRO, growth or e-commerce optimisation, with a proven record of increasing website revenue • Expertise in user journey mapping, funnel analysis, conversion strategy and tactics • Strong grasp of behavioural psychology and persuasion principles applied to web design and copy • Hands-on experience with A/B testing tools such as VWO, Optimizely, AB Tasty or similar • Experience with experimentation frameworks • Advanced GA4 and Google Tag Manager skills • Experience with heatmap and session-recording tools such as Hotjar or Microsoft Clarity • Strong understanding of CVR, AOV, RPV, CAC, ROAS, LTV and checkout abandonment • Experience with Shopify, WooCommerce, ticketing platforms or comparable commerce systems • Experience optimising checkout and payment flows, including mobile • Technical comfort working with developers on tracking, integrations and payment gateways • Commercially minded, evidence-driven and pragmatic • Organised and able to manage multiple brands, events and deadlines • Experience in event ticketing, conferences, iGaming, travel or high-volume e-commerce is a strong advantage • Experience with international journeys across markets, currencies and payment methods is a strong advantage • Fluent in English (C1 or higher); additional languages are an asset

🏖️ Benefits

• Free iGaming Academy access • Professional courses and training • Travel perks, including attending major gaming events and visiting international offices • Performance rewards and career progression opportunities through annual reviews and bi-yearly performance check-ins • International exposure and opportunities to build relationships with industry leaders • Remote work arrangement