Senior Digital Marketing Specialist

🕒 July 10

🇦🇺 Australia – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 28%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Simple Online Healthcare

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

📦 Logistics

⚕️ Healthcare Insurance

Healthcare • Logistics • Healthcare Insurance

Simple Online Healthcare is a company that began in 2015 as a small pharmacy and has since grown to serve over 1000 patients daily through digital health services. The company provides affordable healthcare solutions with a focus on patient-centric care, ensuring medication is delivered safely and on time. It operates in the UK, Australia, and Germany and is always on the lookout for new talent who are passionate about simplifying online healthcare. The company emphasizes innovation, accountability, and continuous learning in its approach.

📋 Description

• Build Simple Online Doctor's paid social capability from the ground up, starting with Meta as the primary platform • Develop creative testing frameworks, audience strategies and campaign structures for efficient customer acquisition • Expand paid social into TikTok, YouTube and Spotify as performance justifies it • Take direct ownership of Google Ads to maximise reach and performance within budget • Identify gaps in keyword coverage, bidding strategy and ad copy, and explore Bing PPC for incremental value • Run structured experiments across key funnel entry points • Execute CRM campaigns and automation sequences focused on retention and LTV • Document and scale successful approaches • Use GA4 and Looker Studio to track performance and monitor CAC, LTV and conversion rates • Flag underperformance early with recommendations • Work with the Market and Clinical Strategy Lead and Chief Growth Officer • Collaborate across product, SEO, CRO and operations to align messaging and timing • Achieve targeted improvements in CAC, funnel conversion, creative CVR and retention metrics

🎯 Requirements

• Extensive hands-on performance marketing experience • Strong focus on paid social and paid search • Proficiency in Meta Ads Manager, Google Ads and GA4 • Experience building and scaling paid social campaigns, ideally from a low-volume or early-stage starting point • Familiarity with Braze or similar CRM platforms is a bonus • Familiarity with Looker Studio for reporting is a bonus • Data-driven and structured testing, measurement and iteration approach • Comfortable moving quickly across functions • Understanding of the Australian market and digital media landscape • Healthcare, wellness or regulated-industry experience is beneficial but not essential • Comfortable working within compliance and clinical guidelines when developing creative and campaign strategy • Must have the right to work in Australia at the time of application • Sponsorship is not available

🏖️ Benefits

• 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days • Extra day off for your birthday • Company share scheme • Enhanced Maternity and Paternity Leave • Rewarding bonus incentive scheme • Remote working