Senior Digital Marketing Specialist

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Simple Online Healthcare

51 - 200 employees

⚕️ Healthcare Insurance

🛍️ eCommerce

☁️ SaaS

Healthcare Insurance • eCommerce • SaaS

Simple Online Healthcare is a company that began in 2015 as a small pharmacy and has since grown to serve over 1000 patients daily through digital health services. The company provides affordable healthcare solutions with a focus on patient-centric care, ensuring medication is delivered safely and on time. It operates in the UK, Australia, and Germany and is always on the lookout for new talent who are passionate about simplifying online healthcare. The company emphasizes innovation, accountability, and continuous learning in its approach.

📋 Description

• Build Simple Online Doctor's paid social capability from the ground up, starting with Meta as the primary platform • Develop creative testing frameworks, audience strategies, and campaign structures • Direct ownership of Google Ads with the goal of maximising reach and performance • Identify gaps in keyword coverage, bidding strategy, and ad copy • Run structured experiments across key funnel entry points, execute CRM campaigns, and automation sequences • Use GA4 and Looker Studio to track performance, monitor CAC, LTV, and conversion rates • Collaborate with internal teams to keep messaging and timing aligned

🎯 Requirements

• Extensive hands-on performance marketing experience • Proficient in Meta Ads Manager, Google Ads, and GA4 • Experience building and scaling paid social campaigns • Familiarity with Braze or similar CRM platforms and Looker Studio for reporting is a bonus • Understanding of the Australian market and its digital media landscape is important • Experience in healthcare, wellness, or a regulated industry is beneficial but not essential

🏖️ Benefits

• 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days • Extra day off for your birthday • Company share scheme • Enhanced Maternity and Paternity Leave • Rewarding bonus incentive scheme • Remote working

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