Senior CRM Specialist

November 5

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

💵 $95k - $105k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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SimpleTire

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eCommerce • Transport • Retail

SimpleTire is the preferred online authorized tire dealer, offering a wide selection of tires from major brands like Pirelli, Bridgestone, and Continental. It provides free shipping, a best price guarantee, and various financing options, along with convenient services including free tire replacement coverage and 24/7 roadside assistance. With personalized shopping tools, customers can receive tailored tire recommendations based on their vehicle, driving style, and location. SimpleTire also partners with local installers for easy scheduling and installation of tires. Known for its vast inventory and commitment to customer satisfaction, SimpleTire is rated highly by users and offers exclusive perks to its community members. It supports community causes and provides various promotions to enhance customer savings.

51 - 200 employees

🛍️ eCommerce

🚗 Transport

🛒 Retail

📋 Description

• Build, test, and deploy end-to-end marketing campaigns, including one-off emails, complex nurture streams, and automated customer journeys. • Create and manage all marketing assets within the platform, including email templates, landing pages, forms, and subscription preference centers. • Develop and manage audience segmentation, creating dynamic and static lists to ensure the right message gets to the right audience at the right time. • Monitor and report on campaign performance, analyzing key metrics like open rates, click-through rates, and conversion rates to provide optimization recommendations. • Manage the day-to-day administration of the Iterable platform, including user profiles, roles, and permissions • Serve as the primary point of contact for end-user support, troubleshooting issues, and answering "how-to" questions in a timely manner. • Partner with the Data/Analytics team to execute all data management tasks, including data cleansing, de-duplication, record merging, and mass data imports/exports. • Build and maintain foundational reports, dashboards, automation rules, and templates as requested by the business. • Partner with the Senior Manager to design, build, test, and deploy complex CRM solutions, including advanced automations, custom workflows, and new system integrations. • Maintain key performance indicator (KPI) dashboards to track performance for marketing, DTC, and other business teams. • Analyze platform data to derive actionable insights and provide recommendations that support strategic business goals. • Serve as the "technical co-pilot" to the Senior Manager, acting as a collaborative partner in brainstorming, solution design, and strategic planning.

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or other related field preferred, or relevant equivalent experience • A minimum of 4+ years of hands-on experience in CRM marketing, operations, or analytics • Proven expertise with at least one major CRM platform (Iterable, Braze, HubSpot, Marketo, Klayvio, or similar) • Demonstrable experience in designing, executing, and measuring multi-channel marketing campaigns (email, SMS, etc.) • Strong ability to analyze customer data, campaign performance, and web/app analytics to derive actionable insights • Proficiency in marketing automation, customer segmentation, and A/B testing methodologies • Solid understanding of database management principles, data hygiene, and data privacy regulations (e.g., GDPR, CCPA) • Ability to think strategically and align CRM initiatives with broader business objectives • Strong problem-solving skills and the ability to manage multiple projects simultaneously in a fast-paced environment • Excellent time-management and organizational skills • Able to manage several tasks simultaneously to timely completion • Able to apply thoughtful reasoning and technical throughput in the CRM process - applies best practices in build-out and deployment of campaigns • Employs curiosity in order to go deep, ask questions, and see the big picture • Able to operate autonomously - takes initiative and is able to work with little oversight • Solid collaboration skills - able to engage the team, make connections, and work together to influence outcomes and bring initiatives to successful completion

🏖️ Benefits

• Cutting-edge tech • Inclusive, collaborative culture • Rapid growth • Remote-first workplace