Performance Media Buyer, Creative Strategist

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🕒 February 25

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SimplyGood

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 Seed Round - SimplyGood on 2024-12

eCommerce • Retail • B2C

SimplyGood is an e-commerce brand offering natural, refillable household cleaning and personal care products, including laundry sheets, refill cleaning tablets, hand soaps, food-safe sanitizers, insect repellents, and cleaning cloths. The company emphasizes non-toxic, lab-certified formulas (TURI lab certified), waste reduction through refill tablets and subscription refills, and direct-to-consumer sales via its online store and retail locations.

📋 Description

• Launch and manage all paid media campaigns across Meta (Facebook/Instagram) • Plan, launch, and optimize campaigns across TOF, MOF, and BOF • Monitor and adjust bids, budgets, targeting, and placements daily • Run A/B tests on ad copies, angles, campaign & bidding strategies • Optimize for ROAS, CAC, CTR, CPC, and conversions • Research industry trends, audience behavior, and competitors’ best-performing ad creatives • Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers • Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA • Analyze creative performance and rapidly A/B test & iterate • Develop high converting static ads (60% Reels & 40% Static) • Use tools like ChatGPT to ideate, iterate, and optimize creative angles • Analyze performance metrics and identify winning creatives and angles

🎯 Requirements

• 4- 5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brands • Strong experience with Ad creative strategy & testing frameworks • Proven ability to hit ROAS/CAC targets with performance-led creatives • Strong understanding of ad psychology, funnel strategies, and storytelling • Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF • Fluent in English and confident writing performance-driven copy • Experience working with UGC creators, video editors, or influencer content • Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting

🏖️ Benefits

• 100% Remote • Flexible hours • Global team • High-autonomy, performance-focused culture • Competitive monthly salary • Access to AI tools, UGC libraries, and creative testing systems