Marketing Manager

🕒 January 26

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Singular

51 - 200 employees

☁️ SaaS

SaaS • Marketing • Analytics

Singular is a company that focuses on privacy and the optimization of user data for marketing purposes. It uses cookies to enhance site functionality and for remarketing. Singular provides marketing analytics, cost aggregation, and integrates various marketing technologies to offer a unified platform for customer journey analysis. With its solutions, it helps companies obtain a complete view of ROI and optimize their advertising strategies. Singular is known for its strong capabilities in mobile attribution, cross-device attribution, and fraud prevention, making it an invaluable tool for businesses seeking accurate and actionable cross-platform analytics.

📋 Description

• Develop and implement comprehensive regional marketing plans aligned with global corporate objectives to drive lead generation, support sales, and boost revenue growth across APAC. • Work closely with regional sales teams and the global marketing team to create effective marketing programs, collateral, and campaigns that directly support regional sales goals. • Plan, manage, and execute regional events, conferences, and trade shows to maximize brand visibility and lead generation opportunities. • Collaborate with the global content marketing team to produce region-specific marketing materials, case studies, and sales tools that resonate deeply with the APAC audience. • Conduct thorough market research to understand local customer preferences, identify key industry trends, and analyze the competitive landscape to inform and optimize marketing strategies. • Define Key Performance Indicators (KPIs) and regularly report on the effectiveness of all marketing programs and campaigns to regional and corporate leadership.

🎯 Requirements

• Proven track record as a Marketing Manager in the APAC region • Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus. • Strong understanding of the challenges and needs of digital marketing teams based in APAC. • Expertise in digital marketing tools, CRM systems, and analytics platforms. • Excellent project management abilities • Exceptional interpersonal and communication skills.

🏖️ Benefits

• Equal opportunity employer

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