Marketing Operations Manager

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November 17

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Sirona Medical

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Artificial Intelligence • Healthcare Insurance • SaaS

Sirona Medical is revolutionizing the field of radiology with its AI-powered, cloud-native radiology operating system, RadOS. This cutting-edge software replaces outdated legacy systems by delivering advanced, accessible radiology tools that improve efficiency and workflow for medical practices. Sirona Medical's RadOS is designed to address challenges like staffing shortages and burnout in radiology, providing a seamless integration experience that enhances clinical workflows with AI and cloud technology. With compliance to SOC2 and HIPAA standards, Sirona Medical ensures security and quality in its data management solutions, empowering radiologists to work flexibly and effectively from any location.

51 - 200 employees

🤖 Artificial Intelligence

⚕️ Healthcare Insurance

☁️ SaaS

💰 $40M Series B on 2021-11

📋 Description

• Build, execute, and optimize multi-channel marketing campaigns (email, digital, webinars, events) within HubSpot, Salesforce, and connected platforms • Manage audience segmentation and campaign automation • Ensure seamless campaign and lead handoffs to SDR and sales teams, maintaining full visibility from Lead to MQL to SQL • Collaborate with Growth Marketing and Product Marketing to align campaign data tracking and attribution models • Serve as the operational owner for the marketing tech stack — including HubSpot, Salesforce, and data integrations (e.g., ZoomInfo, LinkedIn, Definitive Healthcare) • Maintain data cleanliness, enrichment, and compliance (e.g., opt-outs, GDPR) • Monitor system performance, troubleshoot issues, and implement best practices for automation and reporting • Assist in developing and managing reports and dashboards for campaign performance, lead flow, and ROI metrics • Conduct regular campaign analysis to identify gaps and optimization opportunities • Support A/B testing to improve email campaign performance • Document workflows and campaign best practices to scale marketing operations • Educate marketing team members on systems, reporting, and data for new tech recommendations and improvements within the current tech stack • Partner with Sales Operations and RevOps to align reporting frameworks and KPIs across GTM functions

🎯 Requirements

• 3–5 years of experience in Marketing Operations, Demand Generation, or Revenue Operations within a B2B SaaS • Proficiency with Salesforce CRM (campaigns, reports, dashboards) and marketing automation platforms (HubSpot (preferred), Marketo, or Pardot) • Strong analytical mindset with comfort in data-driven decision-making • Basic knowledge of digital marketing channels including paid media, webinars, and email marketing • Experience managing integrations between marketing, sales, and data platforms • Excellent project management and communication skills • Self-starter who thrives in a fast-paced, collaborative environment

🏖️ Benefits

• health insurance • retirement plans • paid time off • flexible work arrangements • professional development