Principal Product Manager, Analytics

🕒 March 27

☕ Washington – Remote

☕ Washington – Remote

💵 $140.2k - $175.2k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

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Siteimprove

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

☁️ SaaS

🛍️ eCommerce

💰 Venture Round on 2020-01

SaaS • Digital Marketing • eCommerce

Siteimprove is a leader in digital governance and analytics, providing a comprehensive platform that enhances accessibility, quality assurance, and SEO tools for businesses. Their services are designed to optimize website performance, improve visitor engagement, and ensure compliance with regulations, facilitating better online marketing strategies. Siteimprove empowers teams to leverage data-driven insights for enhanced digital experiences and increased return on investment.

📋 Description

• Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform. • Define Siteimprove’s differentiated analytics position: who we serve best, what jobs we do better than incumbents, and how we win in a crowded market. • Drive a unified, simple UX that consolidates insights across analytics disciplines, with consistent entities, navigation, and workflows that reduce fragmentation and improve adoption. • Establish an ecosystem integration strategy across key partner categories (tag management, BI, CDP/CRM, ad platforms, experimentation, consent/privacy, data warehouses) including build vs buy vs partner recommendations. • Build proactive insight systems: anomaly detection, opportunity surfacing, segmentation, attribution-informed signals, and “next best actions” that guide teams to outcomes. • Ensure Analytics actively powers other pillars by providing actionable signals and segmentation that improve Search and Accessibility prioritization, measurement, and executive reporting. • Partner with Engineering and Data Science to define data pipelines, identity/consent approaches (as applicable), event and content schemas, governance controls, and reliability SLAs. • Define and operate a metrics and quality program: instrumentation, adoption funnels, data completeness, latency, accuracy, and customer outcome measurement. • Lead cross-functional execution from discovery through launch, ensuring high-quality delivery, clear stakeholder alignment, and pragmatic tradeoffs for time-to-market. • Represent the Analytics pillar internally and externally through customer briefings, roadmap narratives, executive updates, and enablement for Sales and Customer Success.

🎯 Requirements

• Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Business Analytics, or equivalent experience. • 8+ years of product management experience, including ownership of strategy and roadmap for complex B2B SaaS products. • Experience building analytics products or data platforms (web/app analytics, marketing analytics, DXA, BI, data pipelines) with a Strong grasp of measurement concepts. • Demonstrated ability to drive simplified, unified experiences across complex product surfaces and cross-functional data domains. • Strong technical fluency: ability to engage on event models, tagging/collection approaches, data pipelines, privacy/consent considerations, and scalable architecture tradeoffs.Proven ability to lead cross-functional teams and influence without authority across Product, Engineering, Design, Data Science, and GTM. • Excellent communicator and writer, able to align stakeholders and make crisp tradeoffs.**High ownership: you drive clarity, momentum, and outcomes. • Remote or Hybrid – EU, UK, Canada, or United States

🏖️ Benefits

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave. • Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more! • Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.