Copywriter Direct Response, Full-time

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Sivara

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

👗 Fashion

👥 B2C

eCommerce • Fashion • B2C

Sivara is an online retail brand operating a Shopify-powered storefront (sivara. de) that sells consumer apparel, with visible categories for underwear and maternity wear (Umstandsmode). The site uses typical e-commerce features—shopping cart, PayPal checkout, analytics and marketing cookies (Google Analytics, Facebook, TikTok, Pinterest, Klaviyo)—and targets consumers in Germany and Austria. The business is consumer-facing, offering seasonal sales and promotional banners, and focuses on fashion/lingerie products.

📋 Description

• You will lead Direct Response marketing and copywriting at Sivara, from the initial angle idea to the finished, high-converting landing page. • You will write advertorials, listicles, VSL scripts, and landing pages designed for conversion. • You will craft every piece of copy with the Awareness Stage and the audience’s sophistication level in mind. • You will iterate on existing winners and derive the next versions from performance data. • You will incorporate real customer language and authentic soundbites instead of writing copy from gut feeling or relying solely on ChatGPT. • You will design copy processes and templates so we can test faster and more consistently.

🎯 Requirements

• Experience as a copywriter in Direct Response or performance marketing, ideally in D2C or e-commerce. • You are familiar with Awareness Stages (Schwartz) and Market Sophistication and apply them in practice, not just in theory. • You write data-driven copy and measure your copy against KPIs, not feelings. • You have a strong sense for audience language and can turn real soundbites into powerful hooks. • AI is a tool for you to multiply output, not a replacement for your own skills.

🏖️ Benefits

• 100% remote—you can work from anywhere. • Flexible working hours that adapt to your life. • 30 days of vacation, plus your birthday off. • Flat hierarchies. • Competitive salary plus performance bonus when your copy moves the numbers.