Marketing Analyst

🕒 February 27

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Smart Working

51 - 200 employees

🤝 B2B

☁️ SaaS

🎯 Recruiter

B2B • SaaS • Recruitment

Smart Working is a recruitment service specializing in sourcing and providing top-tier software developers from around the world to meet the needs of businesses. With a robust vetting process that includes technical assessments and background checks, Smart Working ensures that clients receive highly skilled developers adept in various programming languages and frameworks. The company focuses on flexible and remote hiring solutions, allowing businesses to efficiently scale their development teams while benefiting from significant cost savings.

📋 Description

• - Analyse performance across marketing channels including email, push, and paid media • - Assess drivers of acquisition, retention, conversion, and revenue • - Identify trends, form hypotheses, test them, and translate findings into practical recommendations • - Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation • - Interpret results with statistical confidence and clearly communicate outcomes to stakeholders • - Segment customers based on behaviour, lifecycle stage, and purchasing patterns • - Generate insights into who buys what, when, and why to support more targeted and effective campaigns • - Build and maintain dashboards and recurring reports covering key marketing KPIs such as: ROI / ROAS, CAC and LTV, Conversion rates and retention metrics • - Ensure insights are easy to understand and usable by non-technical stakeholders • - Partner closely with retention, acquisition, product, and commercial teams • - Present insights that influence marketing strategy, prioritisation, and investment decisions • - Act as a trusted advisor, not just a data provider

🎯 Requirements

• - Strong experience querying and analysing data using SQL • - Advanced skills in Excel or Google Sheets, including complex formulas and data manipulation • - Experience using data visualisation tools such as Tableau, Looker, or similar • - Solid understanding of marketing metrics and performance measurement • - Experience analysing customer behaviour, funnel performance, and experimentation results • - Ability to translate complex analysis into clear, compelling narratives for non-analytical audiences • - Strong stakeholder management and communication skills • - Comfortable working at pace while maintaining analytical rigour and accuracy

🏖️ Benefits

• - Fixed Shifts: 12:00 PM - 9:30 PM IST (Summer) | 1:00 PM - 10:30 PM IST (Winter) • - No Weekend Work: Real work-life balance, not just words • - Day 1 Benefits: Laptop and full medical insurance provided • - Support That Matters:Mentorship, community, and forums where ideas are shared • - True Belonging: A long-term career where your contributions are valued

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