Head of SSP

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SmartyAds

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

☁️ SaaS

Marketing • Advertising • SaaS

SmartyAds is a provider of data-driven programmatic media buying and monetization solutions for brands, media buyers, agencies, publishers, and developers. They offer a range of services including a Demand Side Platform (DSP) for omnichannel ad campaigns and a Supply Side Platform (SSP) for ad monetization. The company focuses on transforming advertising with a full-stack programmatic infrastructure that includes curated deals and white label solutions, optimizing the advertising process for both sellers and buyers. SmartyAds aims to streamline media trading and enhance user acquisition through advanced technologies and cross-channel traffic management.

📋 Description

• Develop and execute the strategic growth plan for the SmartyAds SSP and available third-party monetization platforms including Google MCM • Own the P&L, ensuring sustainable revenue growth and margin optimization • Lead publisher acquisition and monetization strategy, including high-value publisher partnerships • Build and scale Google MCM partnerships, onboarding and managing child publishers • Align own SSP inventory with demand-side needs, ensuring optimal fill rate, yield, and traffic quality • Drive CTV and Video (VAST) supply expansion, focusing on premium inventory integrations • Manage and expand third-party integrations, including Prebid.js header bidding connections with external DSPs and exchanges • Oversee supply quality management, including traffic validation, fraud prevention, and compliance • Define pricing strategy, floor management, and yield optimization frameworks • Serve as the main escalation point for strategic publisher and supply partners • Lead negotiations and recovery of critical supply integrations • Collaborate with Product and Engineering teams on SSP roadmap improvements, integrations, and feature development • Work closely with DSP teams to ensure supply-demand balance and maximize platform liquidity • Track programmatic ecosystem trends, including new monetization opportunities, formats, and regulatory changes • Represent the company at industry events, conferences, and partner meetings • Provide regular performance reports and strategic insights to executive leadership

🎯 Requirements

• 3+ years of experience in AdTech / Programmatic Advertising, with strong SSP exposure • Proven experience working with publisher monetization and supply acquisition • Deep expertise in Google MCM (Multiple Customer Management) and publisher onboarding • Strong understanding of SSP architecture, auction mechanics, and yield optimization • Understanding of Video and CTV monetization, including VAST integrations • Strong understanding of OpenRTB protocol and programmatic auction dynamics • Experience working with publishers across Web and Mobile App environments • Strong knowledge of traffic quality metrics, fraud prevention, and inventory validation • Experience in P&L ownership and revenue management • Experience working with BI tools, analytics platforms, and CRM systems • Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA) • Fluent English (spoken and written) • Hands-on experience with Prebid.js integrations and header bidding ecosystems will be a plus.

🏖️ Benefits

• None specified