Product Marketing Manager

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SmartyAds

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Advertising • SaaS • Media

SmartyAds is a provider of data-driven programmatic media buying and monetization solutions for brands, media buyers, agencies, publishers, and developers. They offer a range of services including a Demand Side Platform (DSP) for omnichannel ad campaigns and a Supply Side Platform (SSP) for ad monetization. The company focuses on transforming advertising with a full-stack programmatic infrastructure that includes curated deals and white label solutions, optimizing the advertising process for both sellers and buyers. SmartyAds aims to streamline media trading and enhance user acquisition through advanced technologies and cross-channel traffic management.

51 - 200 employees

☁️ SaaS

📱 Media

📋 Description

• Define and communicate the value of our programmatic solutions • Champion customer needs, track the competitive landscape, and translate product capabilities into clear narratives. • Lead go-to-market efforts and craft messaging for internal teams and the broader market. • Develop strategic positioning and product narratives for DSP, SSP, and ADX. • Convert complex supply- and demand-side mechanics into simple, outcome-focused messaging. • Lead account-based marketing initiatives, identify target accounts, and shape tailored value propositions. • Build and maintain performance dashboards tracking various metrics. • Design, test, and scale lead-generation programs across multiple channels. • Own ongoing competitive and market intelligence tasks. • Create scalable enablement assets like pitch decks and objection-handling guides. • Drive go-to-market execution for new releases and feature rollouts. • Partner closely with Product, Sales, and Customer teams. • Prepare product communication for various platforms and ensure content delivers differentiation and technical accuracy.

🎯 Requirements

• 3+ experience in product marketing or B2B marketing within AdTech, MarTech, SaaS, or another technical environment. • Ability to simplify complexity into crisp, customer-focused messaging. • Experience working cross-functionally with Product and Sales teams. • Analytical mindset with the ability to use insights to shape strategy. • Proven ability to manage multiple workflows and align diverse stakeholders. • Strong analytical abilities and comfort working with KPIs, funnel metrics, CAC/LTV. • Strong orientation towards result and high level of responsibility. • Nice to Have: Experience with GTM launches for enterprise or technical platforms. • Knowledge of programmatic landscape, industry events, Open RTB ecosystem. • Clear understanding of demand and supply-side path in digital advertising. • Prior experience in market repositioning or brand evolution. • Bachelor’s or Master’s degree in Marketing.

🏖️ Benefits

• Flexible work arrangements • Professional development