Senior Marketing Manager

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SmartyAds

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Advertising • SaaS • Media

SmartyAds is a provider of data-driven programmatic media buying and monetization solutions for brands, media buyers, agencies, publishers, and developers. They offer a range of services including a Demand Side Platform (DSP) for omnichannel ad campaigns and a Supply Side Platform (SSP) for ad monetization. The company focuses on transforming advertising with a full-stack programmatic infrastructure that includes curated deals and white label solutions, optimizing the advertising process for both sellers and buyers. SmartyAds aims to streamline media trading and enhance user acquisition through advanced technologies and cross-channel traffic management.

51 - 200 employees

☁️ SaaS

📱 Media

📋 Description

• Own the full marketing engine — funnel performance, campaign execution, content oversight, automation, brand consistency, and product-aligned messaging • Work closely with Product and Sales teams to build narratives that resonate with advertisers, publishers, agencies, and technology partners • Build and optimize B2B lead generation across channels: SEO, PPC, content, email, and paid programs • Own HubSpot lifecycle architecture (nurturing flows, scoring, segmentation, reporting) • Lead development of insight-driven campaigns that align product capabilities with customer needs • Collaborate closely with Product Management to maintain clear, accurate messaging for DSP, SSP, and ADX • Create sales enablement content to support pipeline velocity (product decks, one-pagers, competitive narratives) • Oversee content workflows and ensure consistency across all marketing channels • Build dashboards and report on ROI, funnel health, CAC, and conversion metrics • Support go-to-market activities across global markets; ensure alignment with Product • Monitor competitive landscape and market developments to inform strategy, messaging, and roadmap conversations • Prepare and manage marketing presence at industry conferences and partner events • Collaborate with content and PR team ensuring output quality • Launch and coordinate ABM initiatives in cooperation with the Sales Team

🎯 Requirements

• English B2 • 3+ years of B2B marketing experience (AdTech or SaaS preferred) • Strong expertise in full-funnel marketing and multi-channel campaign execution • Hands-on experience with HubSpot automation, analytics, and lifecycle management • Clear understanding of demand and supply-side dynamics in digital advertising • Exceptional communication and narrative-writing skills • Proven ability to manage multiple workflows and align diverse stakeholders • Strong analytical abilities and comfort working with KPIs, funnel metrics, CAC/LTV • Strong orientation towards result and high level of responsibility • Nice to Have: Experience with GTM launches for enterprise or technical platforms • Knowledge of programmatic landscape, industry events, Open RTB ecosystem • Clear understanding of demand and supply-side path in digital advertising • Prior experience in market repositioning or brand evolution • Bachelor’s or Master’s degree in Marketing

🏖️ Benefits

• None specified