Market Research Data Analyst

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đŸ”„ 13 hours ago

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SNHU Careers

10,000+ employees

Founded 1932

📚 Education

đŸ€ Non-profit

🎯 Recruiter

Education ‱ Non-profit ‱ Recruitment

SNHU Careers is the careers and hiring portal for Southern New Hampshire University, a nonprofit institution focused on transforming learners’ lives. The site promotes the university’s mission-driven culture, inclusive values, employee benefits (including remote work options and paid time off), and a wide range of job categories from academics and teaching to business operations, student support, marketing, and campus roles. It encourages talent community sign-ups and highlights professional development, diversity and equity initiatives, and flexible work arrangements.

📋 Description

‱ Review industry literature and research publications and maintain a system to curate publications, competitive intelligence, and internal research/reports. ‱ Create landscape summaries on topics relevant to higher education and update with new data and publications on an ongoing basis. ‱ Use third-party platforms to extract and summarize market data on programs and populations. ‱ Support Product Marketing in providing data summaries for program reviews and investigating new programs or products. ‱ Conduct deep-dive ad hoc research on market and competitive trends. ‱ Build, maintain, and update data models of external data sources (e.g., IPEDS), using tools such as Microsoft Fabric/PowerBI. ‱ Create and maintain data Python data ingestion notebooks in BigQuery and Microsoft Fabric. ‱ Use existing data models to monitor and summarize internal performance trends across products, segments, and demographics. ‱ Build and enhance reports and dashboards according to feedback, insights, and institutional goals. ‱ Actively seek opportunities to improve and anticipate feedback on analytic projects and tools. ‱ Present analysis findings to diverse audiences in a variety of formats. ‱ Utilize project management software to keep track of multiple priorities and projects. ‱ Attendance, punctuality, and reliability are essential functions of this role.

🎯 Requirements

‱ 3+ Years of professional experience in market research analytics and/or domain knowledge. ‱ Bachelor's degree in Marketing, Analytics or similar field. ‱ Familiarity with higher education industry terms and data sources. ‱ Can build and update models and reports in Fabric/PowerBI including intermediate proficiency with DAX and PowerQuery. ‱ Familiarity with Python notebooks. ‱ Experience using SQL to query data and ETL processes. ‱ Proficiency in Excel with the ability to perform lookups and mathematical formulas. ‱ Experience developing and delivering PowerPoint presentations to a wide variety of audiences from executives to individual contributors. ‱ Familiarity with SharePoint, Outlook, and project management software. ‱ Keen attention to detail, accuracy, and validation of data. ‱ Can responsibly leverage Artificial Intelligence for workflows, summarization, and analysis.

đŸ–ïž Benefits

‱ High-quality, low-deductible medical insurance ‱ Low to no-cost dental and vision plans ‱ 5 weeks of paid time off (plus almost a dozen paid holidays) ‱ Employer-funded retirement ‱ Free tuition program ‱ Parental leave ‱ Mental health and wellbeing resources

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