Global Omnichannel Customer Engagement Lead

🕒 March 20

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Sobi - Swedish Orphan Biovitrum AB (publ)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.

📋 Description

• Responsible for delivering seamless and engaging experiences for healthcare professionals (HCPs) and other key stakeholders across all platforms • Accelerating brand engagement and topline growth • Collaborating closely with global cross-functional and affiliates teams • Developing impactful customer journeys, high-quality content, and engaging affiliates in effective deployment across channels • Aligning with brand strategy, developing omnichannel plans, and advising on campaign execution • Rolling out best practice guidance to affiliates to execute campaigns effectively • Creating personalized journeys based on customer preference data and brand objectives • Developing omnichannel guidance and governance through playbooks, training, and resources • Supporting brand teams with their communication and messaging goals across non-personal channels • Enhancing and evolving Sobi’s HCP portal (SobiPro) • Co-creating channel capability with global and affiliate colleagues • Eldaore KPI's and monitoring campaigns to track performance • Proactively assessing future trends in customer engagement • Operating with high ethical standards in line with Sobi corporate values and SOPs.

🎯 Requirements

• University degree level education – Marketing, Engineering, Data or Computer Science • Digital/omnichannel experience at regional or global, including leading extensive digital projects within the pharmaceutical industry • Additional commercial experiences including sales, marketing and business intelligence • Experience in Cardiometabolic disorders is desirable • Proficient with CRM ecosystems such as Veeva • Data driven with strong data and analytics skills, Qlick/Power BI • Desirable experience in data flows/warehouse • Experienced in marketing automation across different customer segments • Ability to communicate complex digital strategies in simple, compelling narratives • Cross-cultural leadership, effective communication and team working skills • Multi stakeholder project management and leadership experience, delivering results on time and within budget • Flexibility, ability to manage change and operate in an environment of uncertainty • Fluency in written and spoken English • Additional European language skill is desirable.

🏖️ Benefits

• Employees can work remotely