
Biotechnology • Pharmaceuticals • Healthcare Insurance
Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.
Yesterday
🌲 North Carolina – Remote
🍂 Massachusetts – Remote
💵 $207k - $260k / year
⏰ Full Time
🟠 Senior
🎡 Marketing

Biotechnology • Pharmaceuticals • Healthcare Insurance
Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.
• Lead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal/non personal promotion, conferences, meetings and events • Led development of the brand franchise and tactical plans • Lead development, creation and implementation of branded omni-channel HCP and patient promotional initiatives • Identify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planning • Develop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insights • Collaborate with sales leadership and field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution • Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs • Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market • Lead all national congress strategy and execution, including vendor management, booth design, and internal coordination • Drive and support development of key meetings, such as National Sales Meetings and POAs • Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market access • Help develop hematology portfolio long range plan and forecast • Manage vendors and marketing budget • Collaborate to create and implement strategies with the Hematology Leadership Team both in North America and Global team • Cultivate a collaborative team environment amongst the marketing team and cross functional partners
• Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences • 12+ years of relevant pharmaceutical/biotech industry experience, including 5+years in marketing roles of increasing scope and people management responsibility • Prior launch experience, including leading core marketing strategy and execution for launch • Demonstrated experience establishing cross-functional project objectives and tactics • Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity • Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority • Strong project, vendor, and agency management track record, including resource allocation and fiscal management • Experience in managing complex projects through Legal, Medical and Regulatory Approval • Strong communication and interpersonal skills with the ability to influence across functions and levels • Experience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environment
• Competitive compensation for your work • Generous time off policy • Summer Fridays • Opportunity to broaden your horizons by attending popular conferences • Emphasis on work/life balance • Collaborative and team-oriented environment • Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
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