Field Marketing Manager

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🕒 5 days ago

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SOCi, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤖 Artificial Intelligence

🤝 B2B

🛍️ eCommerce

Artificial Intelligence • B2B • eCommerce

SOCi, Inc. is a transformative digital marketing platform designed for multi-location enterprises, offering a suite of tools powered by artificial intelligence. Their innovative SOCi Platform enables businesses to automate and optimize their local marketing efforts through various applications such as Genius Search, Genius Social, and Genius Reviews, focusing on enhancing visibility and engagement across all locations. By streamlining workflows and employing AI, SOCi helps brands maximize their online presence and respond efficiently to customer interactions.

📋 Description

• Own the Enterprise marketing pipeline number, ensuring programs directly generate sourced and influenced revenue • Manage the Enterprise marketing budget with accountability for ROI and program impact • Partner with enterprise sales leaders to align field marketing programs with Tier 1 account and territory priorities • Plan and execute targeted events and experiences (executive dinners, roadshows, partner events, virtual events) designed to build relationships and accelerate deals • Collaborate with the events team to ensure the success of large-scale programs like Reimagine and flagship events • Build integrated campaign support around events (emails, LinkedIn campaigns, content assets, gifting) to extend reach before and after • Partner with customer marketing to support expansion within existing accounts, complementing net-new acquisition programs • Manage event logistics end-to-end (venue selection, vendor management, budgets, and onsite execution) while tying every activity to pipeline impact • Build clear reports on program ROI, account engagement, and pipeline acceleration to share with marketing and sales leadership • Stay current on ABM and experiential marketing best practices; proactively bring new ideas for creating memorable, revenue-impacting experiences

🎯 Requirements

• 3+ years of B2B marketing experience, with proven success in field marketing or account-based events for enterprise sales teams • Track record of designing and executing events tied to account strategies (not just general awareness) • Strong project and budget management skills; able to run multiple events simultaneously with precision • Analytical mindset with ability to connect programs directly to pipeline impact. • Proficient with Salesforce, Marketo (or equivalent) and comfortable working with intent data and account lists • Excellent communicator and collaborator with sales, SDRs, product marketing, and leadership • Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

🏖️ Benefits

• Health insurance plans, dental, and vision • Wellness incentives • 401(k) plan with employer match • Flexible paid time off • Quarterly wellness days • Paid holidays • Unique employee engagement programs