UGC Copywriter, Creative Concepter

🔥 32 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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Social Heaven

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

📣 Marketing

🛍️ eCommerce

Marketing • Advertising • eCommerce

Social Heaven is an advertising agency specializing in user-generated content (UGC) for a variety of industries. The company offers creative ad solutions, connecting brands with a diverse network of content creators to enhance brand visibility and engagement. Founded in 2022, Social Heaven excels in crafting innovative and high-converting UGC ads across multiple platforms, benefiting clients with improved performance and conversion rates.

📋 Description

• Translate client briefs into concrete content ideas • Select suitable creators from a pool of more than 900 based on the brand, target audience, and angle, and proactively source additional creators when needed • Brief creators and support them throughout the production process • Research the product, target audience, reviews, and competitors • Develop audience-specific angles for each brand, funnel stage, and platform • Write hooks in series and test different variations against one another • Create scripts for UGC ads, street interviews, and advertorials • Develop ad concepts covering the format, sequence, visual idea, copy, and call to action • Review incoming content against the concept and ensure quality, brand fit, and compliance • Present concepts, gather and evaluate client feedback, and manage approvals and copy revisions • When necessary, provide well-founded pushback on changes that would weaken the ad • Derive the next content wave from performance results and client objectives • Analyze hook rate, scroll-stopping lines, and format performance • Translate creative learnings into subsequent scripts and testing logic • Communicate with clients regarding content

🎯 Requirements

• Experience writing for social media, particularly UGC ads, performance copy, content conception, or editorial content • Experience in an agency, DTC brand, or creator environment is preferred • Ability to write numerous hooks, scripts, and clear briefs • Confident working with different tones of voice • Understanding of what makes an ad sell; using hook rate, hold rate, CTR, and CPA as working metrics • Strong concept development skills across format, sequence, and visual ideas • A good eye for selecting suitable creators • Confident communicating with clients and explaining copy decisions • Ability to process revisions constructively and distinguish valid feedback from matters of personal taste • Organized, self-motivated, and reliable when meeting deadlines in a remote setup • Open to using AI tools for research and ideation • Native-level German and good English skills • Alignment with the values of customer delight, authenticity, commitment to quality, reliability, and a friendly team culture

🏖️ Benefits

• 100% remote possible or hybrid work from Cologne and Hamburg • Permanent employment contract • Coaching • Professional development budget • Annual development reviews • Regular team events • Trade shows and conferences • Workation opportunities • Hardware of your choice • Meal allowance • Public transport pass • Urban Sports Club membership • Two offices with rooftop terraces • Dogs welcome • Short decision-making paths and plenty of room to shape your work • The structures and resources of a large agency • Career opportunities within the group • Support from Media Buying, Analytics, and Account Management teams

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