Social Discovery Group
1001 - 5000 employees
Founded 20 years
🌍 Social Impact
📱 Media
Social Impact • Media • Entertainment
Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.
Lead User Acquisition Manager
🔥 10 minutes ago
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Social Discovery Group
1001 - 5000 employees
Founded 20 years
🌍 Social Impact
📱 Media
Social Impact • Media • Entertainment
Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.
📋 Description
• Own and evolve the global paid social strategy across our b2c products portfolio, with primary responsibility for Meta and TikTok • Lead, coach and develop the Paid Social team: set objectives, allocate workload, review performance, improve execution standards and support hiring and onboarding • Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels, including Tier-1 geographies and six-figure+ monthly media spend • Translate company growth goals into channel, market and team plans tied to paying subscribers, revenue, CAC, LTV and ROAS • Establish a rigorous experimentation program across audiences, creatives, bidding, placements, offers and landing pages, including hypothesis design, sample-size planning and statistically sound interpretation • Build an effective creative testing and production process together with creative, product and localization teams • Oversee measurement quality, conversion tracking and attribution across app, mobile web and desktop; identify data gaps and partner with analytics/engineering on fixes • Analyze portfolio and funnel performance, identify scalable growth opportunities and present clear recommendations to senior stakeholders • Evaluate new acquisition channels and measurement approaches, including DSPs, programmatic media, connected TV and incrementality testing
🎯 Requirements
• Expert-level knowledge of Meta Ads and TikTok Ads, including account architecture, bidding, audience strategy, creative optimization, automation, policy compliance and scaling • Advanced knowledge of performance economics and funnel metrics: CAC/CPA, ROAS, LTV, LTV-to-CAC, payback period, CPI, CPM, CTR and CVR • Strong statistical and analytical foundation: hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance and common testing biases • Ability to distinguish correlation from causation and apply incrementality testing, holdouts and lift studies when evaluating channel impact • Deep understanding of attribution and measurement across app, mobile web and desktop, including GA4, Google Tag Manager, Meta Pixel/CAPI and mobile measurement platforms such as AppsFlyer or Adjust • Advanced Excel/Google Sheets skills; working knowledge of SQL and BI tools is strongly preferred • Strong capability in budget allocation, forecasting, scenario modelling, pacing and performance reporting for high-spend international accounts • Proven ability to build scalable campaign, creative-testing, analytics and quality-assurance processes for a team.
🏖️ Benefits
• REMOTE OPPORTUNITY to work full-time • Vacation 28 calendar days per year • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave • Bonuses up to $5000 for recommending successful applicants for positions in the company • 50% payment for professional training, international conferences, and meetings • Corporate discount for English lessons • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children) • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
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