Paid Advertising Specialist

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Logo of Social Discovery Group

Social Discovery Group

1001 - 5000 employees

Founded 20 years

🌍 Social Impact

📱 Media

Social Impact • Media • Entertainment

Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.

📋 Description

• Own the end-to-end planning, launch, management and scaling of paid acquisition campaigns across Meta and TikTok • Develop paid media strategies for worldwide campaigns • Manage monthly advertising budgets of USD 100K+ • Continuously optimize campaigns toward various targets • Build and execute a structured testing roadmap • Analyze campaign and conversion-funnel performance • Collaborate with creative, analytics, product and localization teams • Ensure accurate conversion tracking, attribution and reporting

🎯 Requirements

• 5+ years of hands-on experience managing and optimizing Meta (Facebook/Instagram) Ads and TikTok Ads • Proven track record of launching, scaling, and optimizing performance marketing campaigns • Experience running global user acquisition campaigns • Strong understanding of geo-specific campaign strategies • Expertise in campaign structure, audience segmentation, retargeting, and creative A/B testing • Advanced knowledge of key performance marketing metrics • Experience managing large advertising budgets • Strong analytical skills with proficiency in Excel and Google Sheets • Hands-on experience with conversion tracking and attribution tools

🏖️ Benefits

• REMOTE OPPORTUNITY to work full-time • Vacation 28 calendar days per year • 7 wellness days per year (time off) • Bonuses up to $5000 for recommending successful applicants • 50% payment for professional training, international conferences, and meetings • Corporate discount for English lessons • Health benefits up to $1,000 gross per year • Workplace organization costs reimbursement up to $1000 every 3 years • Internal gamified gratitude system

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