Senior Ad Monetisation Specialist

Job not on LinkedIn

🔥 57 minutes ago

🌐 Indonesia, Philippines, +3 more countries – Remote

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⏰ Full Time

🟠 Senior

👻 Ghost score 10%

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Logo of Social Discovery Group

Social Discovery Group

1001 - 5000 employees

Founded 20 years

🌍 Social Impact

📱 Media

Social Impact • Media • Entertainment

Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.

📋 Description

• Own the ad monetisation strategy and execution across web and mobile apps • Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements • Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue • Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements • Introduce and optimise banner, interstitial, native, and potentially rewarded ad formats • Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies • Troubleshoot no-fill, low show rate, SDK/adapter, consent-related, policy, and app release issues • Work with Engineering on SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes • Work with Product to maximise incremental revenue without damaging subscription conversion, user retention, or user experience • Work with Data to build dashboards and monitor ad monetisation metrics by platform, brand, country, placement, app version, and user type • Run experiments on ad formats, placements, frequency caps, mediation changes, and demand partners • Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management • Provide weekly reporting, insights, and recommendations to leadership

🎯 Requirements

• Advanced hands-on experience with Google AdMob • Advanced hands-on experience with Google Ad Manager • Experience setting up and optimising app mediation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation • Experience with web ad monetisation, including ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation • Strong understanding of ad metrics including match rate/fill rate, show rate, impressions, eCPM, CTR, ARPDAU/ARPU, revenue per session, impressions per user, and no-fill rate • Ability to diagnose revenue drops and technical ad issues • Experience with banner, interstitial, native, rewarded, and web display ads • Experience with consent management, privacy requirements, GDPR/CCPA considerations, and ad personalisation settings • Understanding of SDK implementation, mediation adapters, app release impacts, test ads, QA, and debugging tools • Ability to write clear implementation requirements for Engineering • Reporting and analysis skills using Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar • Experience running A/B tests or controlled experiments for ad placements, frequency caps, and monetisation changes • Understanding of subscription businesses and ability to balance ad revenue against subscription conversion and retention

🏖️ Benefits

• REMOTE OPPORTUNITY to work full-time • Vacation 28 calendar days per year • 7 wellness days per year (time off) • Bonuses up to $5000 for recommending successful applicants for positions in the company • 50% payment for professional training, international conferences, and meetings • Corporate discount for English lessons • Health benefits: up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees for yourself and close relatives if not eligible for corporate medical insurance • Equipped workplace and necessary equipment in offices or co-working locations • Reimbursement of workplace costs up to $1,000 gross once every 3 years for co-working or home-office setup costs • Internal gamified gratitude system with bonuses exchangeable for merchandise, team building activities, massage certificates, etc.

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