Senior Ad Monetisation Specialist

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Social Discovery Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 20 years

🌍 Social Impact

📱 Media

Social Impact • Media • Entertainment

Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.

📋 Description

• Own the ad monetisation strategy and execution across web and mobile apps • Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements • Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue • Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements • Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads • Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies • Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts • Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes • Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience • Work with Data to build reporting dashboards and monitor key ad monetisation metrics by platform, brand, country, placement, app version, and user type • Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners • Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management • Provide weekly reporting, insights, and recommendations to leadership.

🎯 Requirements

• Advanced hands-on experience with Google AdMob • Advanced hands-on experience with Google Ad Manager • App ad mediation setup and optimisation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation • Web ad monetisation, including ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation • Strong understanding of key ad metrics: Ad requests: Match rate / fill rate, Show rate, Impressions, eCPM, CTR, ARPDAU / ARPU, Revenue per session, Impressions per user, No-fill rate • Ability to diagnose revenue drops and technical ad issues • Experience with ad formats: Banner ads, Interstitial ads, Native ads, Rewarded ads, Web display ads • Experience with consent management, privacy requirements, GDPR/CCPA considerations, and ad personalisation settings • Understanding of SDK implementation, mediation adapters, app release impacts, test ads, QA, and debugging tools • Ability to write clear implementation requirements for Engineering • Reporting and analysis skills using tools such as Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar • Experience running A/B tests or controlled experiments for ad placements, frequency caps, and monetisation changes • Understanding of subscription businesses and ability to balance ad revenue against subscription conversion and retention.

🏖️ Benefits

• REMOTE OPPORTUNITY to work full-time • Vacation 28 calendar days per year • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave • Bonuses up to $5000 for recommending successful applicants for positions in the company • 50% payment for professional training, international conferences, and meetings • Corporate discount for English lessons • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children) • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.